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Social Media Tips for Directors How to smartly leverage online networking for commercial benefit

Iggy Pintado Director of Marketing, Connector

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BUSINESS TERMINOLOGY TODAY

TRADITIONAL MEDIA SOCIAL MEDIA BROADCASTING WORD OF MOUTH CONTACTS CONNECTIONS / NETWORKS DATABASE CRM COMMODITIES CUSTOMER LIFETIME VALUE

TRANSACTIONS RELATIONSHIPS

“CONNECTION”

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4 P’s of Connecting Online

•  PURPOSE

•  PROFILE

•  PARTICIPATION

•  PERSISTENCE

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Develop a PARTICIPATION Plan •  Promote Yourself •  Generate Opportunities •  Get Feedback

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PROMOTING YOURSELF

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PROMOTING YOURSELF - TWITTER

INFORM - PERSONALISE - ENGAGE

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GENERATING OPPORTUNITIES

PROVIDE VALUE - NURTURE COMMUNITY

•  Boyle's first album, I Dreamed a Dream, is Amazon's best-selling album in pre-sales

•  According to Billboard, I Dreamed a Dream marks the best opening week for a female artist's debut album since

•  In six weeks of sales, album became the biggest selling album in the world in 2009.

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GENERATING OPPORTUNITIES - FACEBOOK

PROVIDE VALUE - NURTURE COMMUNITY

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GETTING FEEDBACK

ASK - LISTEN - RESEARCH

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GETTING FEEDBACK - LINKEDIN

ASK - LISTEN - RESEARCH

11 Business Fit - Plan of Attack - Time Management

PURPOSE * PROFILE * PARTICIPATION * PERSISTENCE

My Business

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Iggy Pintado Author, Connection Generation Book: www.connectiongeneration.com LinkedIn: www.linkedin.com/pub/dir/iggy/pintado Twitter: twitter.com/iggypintado Facebook: www.facebook.com/iggypintado