1. What are our objectives for today?Why attitude mattersUnderstanding trustThe Social Media Life Cycle Plant your suggestion Q & A

2. "If you go out looking for afriend, you're going to findthey're scarce. 3. But if you go outto be a friend, you find themeverywhere.Zig Ziglar2012 4. Free Hugs in Sondrio, Italy 5. Even just watching randomacts of kindness raises thelevel of oxytocine in your bloodand brain.It makes you happy 6. With a slight alteration it will look like this:"If you go out looking forcustomers, you're going to findthey're scarce. 7. But if you go outto offer value, you findcustomers everywhere.Zig Ziglar2012 8. Social selling is essentiallya transfer of feelings.Zig Ziglar2012 9. Paul Zak: Trust, morality and oxytocine (TEDX) 10. Countries with moretrustworthy people aremore prosperous i.e. moretransactions occur and morewealth is created. 11. Oxytocine lowers the stresshormone cortisol. Oxytocineis the social mediasupercharger. 12. Reciprocity (sharing, likes,retweets) in social mediaraises oxytocine. 13. Oxytocine is thetrust hormone. It alsostimulates empathy. 14. Simon Sinek: First why and then trust (TEDX) 15. Trust emerges from beingamongst people that believewhat we believe. 16. Attitude is the outcome of yourintentions: why do you do whatyou do and how does this helpme? 17. Just watch .. 18. Who can we trust?According to the Edelman TrustBarometer 2013: 19. Top trust building attributes are:(1) transparent and opencommunications; (2) being seen to actresponsibly in a crisis; (3)communicating often and (4) beingseen to have ethical businesspractices. 20. Trust us .. Bouwfraude, LehmanBrothers, Wikileaks, Snowden, Ahold,Alpe de Huzes, Armstrong, bonuses,woekerpolissen, Palm Invest,Facebook, Google .. 21. Edelman: Trust in the financial sectorhas dropped from 71% in 2007 to 25% in2013.Trust your CEO? 17%Trust politicians? 7%-11% 22. We have totally lost our trust ininstitutions. But we regained trust ineach other through social media.That is why you need to rebuild trustbefore you can sell ... 23. You can only do it right, if you do ittogether. With one voice. One intention.Human to Human. 24. Inter+est: a condition during whichtwo individuals share something theyboth value. 25. What suggestion are yougoing to plant? 26. You can plant a suggestion by:helping others, creating greatcontent, offer superb webcare, orsimply show genuine interest in yourcustomers and audience. 27. Old Spice: The Man Your Man Could Smell Like. 28. The Sun: The Woman you had love your .. 29. It is not about what you do or about whatyour customers need, it is about whatthey want.And what they want is not always logical or rational. Or even good for us. 30. Wants Needs 31. To understand what your customerswant, you need to listen and ask differentquestions.Wants are emotions we find hard to talk about. So dig deeper for theemotions behind the obvious answers. 32. NIKE: Find your greatness 33. When you start withthe right attitude, understandabout trust, offer true (emotional)value and show genuine interest .... you too can reach a stageringamplitude. 34. Find the emotions behind the needs ofyour customer. Base your story on thoseemotions and start spreading.Kind regards,Edwin Korver@edwinkorverhttp://desocialemedia.nl 35. This is thetip of the icebergCollaboration economy Communities Crowdsourcing Crowdfunding Co-creation Content Marketing Monitoring Key PerformanceIndicators Trend analyses Reputation Management Mobile Marketing Social Business Strategy Social Media Strategy Content Strategy Maker Revolution Wearable Technology Crossmedia Marketing BigData Social Dashboards Multichannel Marketing etc. 36. A social business is an organisationthat purposely uses socialtechnology to interact with all of it'sstakeholders to be able to achieveit's business objectives. 37. You don't have to change the structureof a company to become flexible; you justhave to stop using the companystructure.Adam PisoniCEO, Yammer