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so cial carenoun
.1. the efforts employees/volunteers make through social media to care for customers.
2. a service provided by empowered and well-trained representatives, select groups, and leadership to provide positive customer experiences and engagement.
of young adults use social media, compared with 12% in 2005.
90% PEW Research, 10.8.15
of American teens go online daily, including 24% who go online ‘almost constantly.'
92%PEW Research, 4.9.15
of consumers have used a company's social media site for servicing, compared with 33% for social marketing.
67%J.D. Power Associates
of people will tell their friends about a good customer experience on social, while 53% will talk about a bad one.
42%A.E. Global Customer Service
Face to face can’t be replaced.
Listen
Interact
React
Share
@koco83
EFFORT & INTENT
@koco83
Show the LOVE
Daily
Pay it forward, Team FollowBack, Inspire.
Twitter SearchWeekly
Create a list of 10-15 keywords unique to your campus.
TweetDeck
Instagram Search2-3/month
Hashtags, geotags, & keywords.
IconSquare
Ambassador Program
Represent your department & campus from a diverse & unique perspective.
BlueHen PROGRAM
Provide the best service.
Become the leading resource.
Transform your community.
