What are “Goals”?

What do “Goals”

represent?

How are “Goals” established?

What are the characteristics

of

“Good Goals”?

Who sets the goals?

Why do some goals attract larger attention?

Some pertinent questions –

• Should goals be futuristic?• Is ambition a virtue, or a curse?• Should goals challenge

established equilibriums?

How do goals fit into the

strategic plans, mission and vision of an

organization?

Mission(The philosophical logic)

Strategy(The economic-action

logic)Policies

Activities(Configured &

Performed)Resource Allocation

Exec

utio

n

The Funnel

VISION(Mix of head and

heart)

G O A L S

Action Plan Grid –

Stage

DescriptionPersons Involved Action Stages Time-

frame

When completed

Deviations

1

2

3

4

5