Organizational Behavior

ATTITUDE

Author : Ms. Habeeb DHRM15

Over view

• Nature of attitude

• Components of attitude

• Attitude and behavior

• Causes of negative behavior

• Employee dissatisfaction

• Types of attitude and its function

• Measuring and conclusion

Nature of attitude

“Attitude” which represent ones belief, feeling and ideas ,actions in a particular way toward some object or ideas.

=========================================================

• They tend to persist unless something is done to change them.

• They can fall anywhere along a continuum from very favorable to veryunfavorable.

• They are directed toward some object about which a person has feelings andbeliefs.

• It can also be defined as,” A complex mental state involving beliefs andfeelings and values and dispositions to act in certain ways.”

Components of attitude

Behavioral components

Emotional components

Cognitive

• Affective components- feelings, sentimentsand moods of emotions towards a particularobject

• Behavioral components- the way theattitude we have influences how we act orbehave

• Cognitive components- this involves aperson’s belief / knowledge about anattitude object.

Attitude and behavior

• Attitude and behavior are two

quite different things. Attitude is a

person's inner thoughts and

feelings, while behavior is usually

an outward expression of attitude,

but the two are not always related.

Information Emotion

Attitude BEHAVOR

Causes of dissatisfaction and negative attitude

• No promotion and job security

• Less salary and unfair reduction

• Working condition is poor

• Behavioral aspects are bad

• No support from management

• No welfare in organization

• Lack of training and orientation

Employees dissatisfaction

• Dissatisfaction expressed through behavior directed toward leaving the organizationEXIT

• It is expressed through active and constructive attempts to improve conditions VOICE

• Dissatisfaction expressed though allowing condition to worsen NEGLECT

• Dissatisfaction expressed by passively waiting for condition to improve LOYALITY

Barriers to changing an attitude

• Cognitive dissonance- when a person behaves in a fashion that is inconsistent

with his or her attitude.

• Prior commitment-means the belief is unchanged and unwilling to change.

• Insufficient information-two way communication is not possible from top

management and workers which creates a negative attitude.

Types of attitude

Job lovers- the peoples who love their job, some people just fit in a company ordo not let thing bother them or get to them. This helps a great deal indeveloping love attitude.

Job haters- these are the people who hate their job no matter what theorganization does for them, they will have issues with doing a job they feel it isbeneath them or not being recognized enough in their opinion , for the workthey do.

Job doers- these are the people in the middle. There’s nothing good or badabout these individuals, they simply believe job is a part of life they just well dotheir job.

Function of attitude

• According to Katz(1960), attitudes serve four important functions from the viewpoint of organizational behavior. They are

The adjustment function

Ego-defensive function

Value expressive function

The knowledge function

Organizational factor of positive attitude

• Employees satisfaction-Provide them right salary right Behavior.

• Promotion and Fringe Benefits-Provide them benefits for particular situation ,Incentives, Allowances

• Welfare-Provide them education, Good working Condition to make a good belief.

• HRD-Provide them Training and development and Rights .

• Flexible working Condition-Working culture ,Job Profile must be good for make a positive attitude

Measuring

• Opinion survey-by give questionnaires to individual and groups to find out the result and measure the attitude accordingly.

• Interview-by asking him yes and no questions about a particular objective to understand the attitude.

• Projective survey-provide him a particular situation and handle it alone to understand the attitude

• Trust one scale-in this method the first data collected from the respondent and the next data collected from the others and compare the whole process to find out the attitude

Conclusion

Attitudes have traditionally been described as a process in which we logically calculate our feelings toward the attitude object based on an analysis of our beliefs. Thus, beliefs predict feelings, which predict behavioral intentions, which predict behavior. But this traditional perspective overlooks the role of emotions, which have an important influence on attitudes and behavior

• BELIEF + VALUE = ATTITUDE > BEHAVIOR