Mapping the Value

BUDAPEST14.10.2016

Mapping the Value

Fabio Armani

BUDAPEST14.10.2016

Fabio Armani •  Lean Agile Coach •  Organizational Change

Agent OpenWare, CEO POCamp – organizer & facilitator Roma-xpug – community leader Lean Agile Italy – owner Change Agent Trainier Certified Management 3.0 Trainer Scrum SM & PO, ACP, CMMI, LeSS, SAFe certified, …

DavideRoitero“thetruevalueiseasytofind,asthepotatfootsoftherainbow”

AlessandroGiardina“Treasurehunt!Thevalueisthetreasure…butthehuntisfullofpi;alls,...difficult,intriguing!”

RaffaelloTorraco“Undertsandwhatisimportantandwhatisnotforyourcustomers!Listencarefullytotheirneeds”

DanielaCecchinelli“TheideaofValueisonlyanhypopthsysthatyouhavetovalidateoverDme.”

StefanoMuro“ThemapiscreatediteraDvelyasyoudiscovernewvalue.”

AnnaRusso“Valueisdeterminedbycustomerfeedback!”

SusannaFerrario“Valueislikeanhiddennugget.Maybeisgold,maybeKriptonyte”

CorradoChiodi“…knowhowthevalueismovingandhowitinteractswithmywholesystem.”

CinziaPeleelgrino“…seethevalueasacomplexityandsystemicapproach.Weusevalueengineering...”

Setting the Stage

BUDAPEST14.10.2016

Setting the Stage

CHARACTERS & DEFINITIONS

BUDAPEST14.10.2016

Joy Sponsor

Sponsor •  Stakeholder

: anyone who is a direct user, indirect user, manager of users, senior manager, operations staff member, the “gold owner” who funds the project

Evan Product Owner

BUDAPEST14.10.2016

Product Owner •  Main responsibilities

: the Product Owner is responsible for maximizing the value of the product and the work of the Development Team

Map •  Simple definition of MAP

: a picture or chart that shows the different parts of something

•  Full definition of MAP : a representation usually on a flat surface of the whole or a part of an area

noun | \ˈmap\

Value •  Simple definition of VALUE

: the material or monetary worth of something •  Full definition of VALUE

: a fair return or equivalent in goods, services, or money for something exchanged

noun | val·ue | \val-(ˌ)yü\

Mapping Value

High Value

Value

Product Owner Goal: Value reached!

Mapping Value

STRONG LESSON: Value is a moving target!!

The Challenge

BUDAPEST14.10.2016

The Challenge

FINDING THE VALUE

BUDAPEST14.10.2016

Stakeholder •  A person, group or organization that has interest

or concern in an organization.

•  Stakeholders can affect or be affected by the organization's actions, objectives and policies.

Stakeholder •  Not all stakeholders are equal. •  A company's customers are entitled to fair

trading practices but they are not entitled to the same consideration as the company's employees.

BUDAPEST14.10.2016

Value for stakeholders •  Develop a strategy

•  Map stakeholders

•  Prepare for the engagement

•  Engage stakeholders

•  Establish action plans

BUDAPEST14.10.2016

Product Owner

Inspired&readyfortheadventure

The Challenge

DIFFERENT REPRESENTATIONS

DIFFERENT REPRESENTATIONS

Different Perspectives

Different Perspectives •  Each of the stakeholders has a different

view •  Business and ICT often have different

goals: CONTRACT GAME!

Scrum Team •  Three different perspectives are combined

into a single Scrum Team

InnovaDon&ProductOwnership

Do the Right Thing

PRODUCT OWNER Do the Thing

Right

TEAM

Do it fast SCRUMMASTER

DESIGN & INTERACTIVITY

ORGANIZATION BEHAVIOR

DELIVERY

Design Innovation

The Challenge

BABEL TOWER

Understand?

Misunderstand

Product Owner

fromthechallengesanewstrength…

…insearchofthetreasure!

Options

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Options

THINKING TOOLS

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From concept

From concept

To Cash To Cash

From concept

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Value Stream Mapping

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Value Stream Mapping

BUDAPEST14.10.2016

Purpose

BUDAPEST14.10.2016

Living Charter = Chartering

Vision Board

BUDAPEST14.10.2016

Vision Board•  Helps define the Purpose•  The Vision Board captures my assumptions

about the users and the customers of the new tool, the needs the product should address, the key product features, and the value the product should create for my own business,…

Roman Pichler

BUDAPEST14.10.2016

Path 2 Nirvana

BUDAPEST14.10.2016

KanoModelAnalysisUnderstandingvalueusingDr.Kanomodel

ORGANIZATIONAL PERFORMANCE

CU

STO

ME

R V

ALU

E O

R S

ATIS

FAC

TIO

N

Delighters

Basic

Satisfiers

12

3

Not desired, but when delivered, bring value 1

More is better characteristics. With increase the customer perceived value or satisfaction, also rises

2

Fundamental characteristics. Only noticed when absent. 3

positive

negative

positive negative

BUDAPEST14.10.2016

Joy Sponsor

IsreadytostartthehunDng…

Product Owner

BUDAPEST14.10.2016

MaytheIMPACTbewithhim!

BUDAPEST14.10.2016

Impact Mapping

Why should you care?

GOAL ACTOR IMPACT DELIVERABLE

BUDAPEST14.10.2016

Value is in the eye of the Beholder

Impact Mapping Workshop

BUDAPEST14.10.2016

User Story Mapping

User Story Mapping

“Shared understanding is when we both understand what the other person is imagining and why.”

Jeff Patton. “User Story Mapping”.

How to create a User Story Map

BUDAPEST14.10.2016

Backbone

Walking Skeleton

How to prioritize a User Story Map

BUDAPEST14.10.2016

From“UserStoryMapping”byJeffPaUon

High Priority Slices go Here!

Story …

Story1Story2

Story3

SprintN-1

SprintN

SprintN+1

Story3PARALLEL LARGE STORIES

Story Slicing

Story1Story2

Story3Story4

Story5Story6

Story7Story8

Story9

SprintN-1

SprintN

SprintN+1

WriDngstorytests

AutomaDngstorytests

ImplemenDngtheuserstory

LIMIT WIP & SMALL STORIES

From“UserStoryMapping”byJeffPaUon

Story Mapping Workshop

Backbone

WalkingSkeleton

UserAcDvity

UserTask

UserTask

UserTask

Backbone

WalkingSkeleton

JIRAComponent

JIRAEpic

JIRAStory

UserAcDvity

UserTask

Story

Story

Story

Story

Story Story

Story

Un-plannedstories

NextRelease

Un-plannedstories

NextRelease

BUDAPEST14.10.2016

Agile Product Ownership Why? Outcome

Specification How? Earlier Later

ImpactMappingGoals

Impacts

Deliverables

StoryMappingUserAcDviDes

Epics

SpecificaDon-by-Example

AcceptanceCriteria

Examples

Code

UserStories

courtesy of: Christian Hassa

ARoadmap–MappingtheValue

Vision

Stories

Backlog

Strategy

Impact MappingSTRATEGY

User Story Map -> Product RoadmapSCOPE

Acceptance Criteria Examples -> Code

BDD

Vision Board -> Value Proposition -> Lean Canvas

PURPOSE

LeanAdopDonRoadmap

Joy Sponsor

Readyforthethenextstep…

Real World

BUDAPEST14.10.2016

Real World

EXPERIENCES

THE REAL WORLD DOESN’T REWARD PERFECTIONISTS. IT REWARD PEOPLE WHO GET THINGS DONE.

EXPERIENCES

BUDAPEST14.10.2016

Value Team •  The concept of Value team is an mashup of

two concepts: – Discovery Track

– Extended Team (see Lean UX)

– Value Stream Map

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BUDAPEST14.10.2016

ChangeUp CoP

A BetterWay CoP

Avalon CoP

Agile Portfolio Room

Final Thoughts

BUDAPEST14.10.2016

The hearth of Value …

Final Thoughts

BUDAPEST14.10.2016

Thanks Thanks

BUDAPEST14.10.2016

Thanks

@fabioarmani

Thanks

Thanks

@fabioarmani

Thanks