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LEADING FOR THE FUTURE All Rights ReservedNiall McKeownIonologydigital transformation consultancy
how come
Double Business in 18 MonthsCase Study #1
Zero to 2,000,000 in one year
50,000 contributors on private innovation applicationCase Study #2
3,000,000 funding & sales in 37 countries in 18 months
Case Study #3
heres how
All Rights Reserved
DIGITISING SERVICES2016
DIGITALLY TRANSFORMED SERVICES2020
DOING DIGITAL0
WHAT IS DIGITAL TRANSFORMATION?DigitalTransformation
The word digital is a synonym for the pace of change thats occurring in todays world, driven by the rapid adoption of technology.How an organisation is built to change, innovate and reinvent rather than simply enhance and support the traditional methods. DigitalTransformationWHAT IS DIGITAL TRANSFORMATION?
5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION
= DIGITAL TRANSFORMATION
Strategy creates competitive advantagePeople and a culture of innovation sustains itTechnology & Communications is the means by which it is delivered
DOING DIGITALDIGITAL INNOVATORS
6 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights Reserved
1DOING DIGITALStrategy is set by leaders that use their best intuition and experienceDIGITAL INNOVATORSStrategy is set using empirical evidence, web analytics and creating the best value proposition for the organisation by experienced leaders
6 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights Reserved
6 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights ReservedDOING DIGITALDIGITAL INNOVATORS
2Looks to see what technology is available for their organisation to use.Business and marketing strategy contains no mention of technology. It assumes that the technology will be there when required. The focus on diagnosis.
Strategy comes from identifying one or two critical issues in the situation the pivotal points that can multiply the effectiveness of effort then focusing and concentrating action and resources on them
6 CHARACTERISTICS OF A DIGITAL INNOVATOR
Strategy Kernel
Diagnosis
CoherentAction
GuidingPolicy
Incoherent Action6 CHARACTERISTICS OF A DIGITAL INNOVATOR
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3DIGITAL INNOVATORSLeaders unite strategy with technology and communicationsDOING DIGITALIT has a completely separate function from communications6 CHARACTERISTICS OF A DIGITAL INNOVATOR
DIGITALTRANSFORMATION
COMMUNICATION
TECHNOLOGY
LEADERSHIPTechnology SupportRapidSolutionBuilders
Marketing TacticsCommunications Leadership
Short Term ManagementLeading StepChange
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4DIGITAL INNOVATORSUnderstand the importance of Innovation and have clear business processes to foster itDOING DIGITALHave an ideas box or respond to good ideas in an adhoc way6 CHARACTERISTICS OF A DIGITAL INNOVATOR
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21c6 CHARACTERISTICS OF A DIGITAL INNOVATOR
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6 CHARACTERISTICS OF A DIGITAL INNOVATOR
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6 CHARACTERISTICS OF A DIGITAL INNOVATOR
10 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights Reserved
10 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights Reserved
6 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights Reserved
We are the _______ in ______ for _____ because we do _______ better than anyone elseUNIQUE VALUE PROPOSITION6 CHARACTERISTICS OF A DIGITAL INNOVATOR
6 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights Reserved
5DIGITAL INNOVATORSAlign their business to take advantage of cultural change driven by the rapid adoption of technologyDOING DIGITALWill only change their business structure and organisational alignment when forced to do so
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6DIGITAL INNOVATORSCan clearly articulate the current state and the desired change state of their organisationDOING DIGITALBusiness represents its current state and responds to change when confronted6 CHARACTERISTICS OF A DIGITAL INNOVATOR
Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]
56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT
GROWTH PROFILESTimeGrowth
Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]
56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT
Innovation
Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]
56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT
Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]
56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT
Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]
56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT
Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]
56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT
Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]
56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT
Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]
56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT
Apple (AAPL) and Samsung continue to soak up all the industry's profits, McCourt says. Apple claimed 87.4% of phone earnings before interest and taxes in the fourth quarter, he said. Samsung took in 32.2% of industry profits. Because their combined earnings were higher than the industry's total earnings as a result of many vendors losing money in Q4, Apple and Samsung mathematically accounted for more than 100% of the industry's earnings.
A year ago, Apple accounted for 77.8% of mobile phone industry profits, followed by Samsung with 26.1%, McCourt said.
http://www.slate.com/blogs/moneybox/2014/02/12/smartphone_profits_apple_and_samsung_drink_all_your_milkshake.html
LEADING FOR THE FUTURE All Rights ReservedNiall McKeownIonologyCEO