Jens Bothmer +49 6196 65 24 721

@JensBothmer

jens.bothmer@autentity.de

www.autentity.de

au t entity

Innovate with DesignThinking Better Ideas with Scamper A great tool for Ideation Session at Finanzbarcamp for Fintech

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Design Thinking Innovation with

Understand Observe Point of

view Ideate Prototype Testing

A Definition of DesignThinking …is an innovation method, an approach, a processing, which leads to problem solving and development of new ideas. The aim is to develop solutions, which are convincing out of the customers‘ perspective. Main principle are team, multidisciplinary and process.

“

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Design thinking impacts organizational culture Financial effects are less noticeable so far

18%

29%

5%

18%

48%

69%

70%

Design thinking helps us increasing profitability*

Design thinking helps us increasing sales*

None of the above

Design thinking helps us saving costs

Since the introduction of design thinking weintegrate our users more frequently

Design thinking makes our innovation processesmore efficient

Design thinking improved our working culture

71%

69%

129

125

86

32

9

32*

20*

Multiple answers possible, n=181 / *only n = 111 for-profit organizations received these questions © 2015 HPI Universität Potsdam

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Where CEOs invest… Investment in the future

50%

49%

48%

40%

39%

39%

39%

36%

33%

32%

32%

28%

25%

22%

21%

Customer Experience / Human-Centered

E-Commerce

Business analytics

Supply chain optimiziation

Sustainability

Enterprise mobility

Cloud business

Enhanced business reporting

Business process outsourcing

Prodcut cost analysis

M-Commerce

(Dynamic) business processing

Social organizations

Electronice service anablement

Location intelligence

Gartner 2015, n= 124 CEO Service Business Executives in Europe

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New players, new rules

37%

41%

39%

27%

39%

34%

36%

42%

17%

18%

17%

22%

5%

5%

5%

6%

More than ever before innovation needs to belocalized to serve specific market needs

More than ever before , SME's and individuals canbe as innovative as large companies

The way companies will innovate in the 21stcentury is totally different than the way they have

innovated in the past

Today innovation is more driven by people'screativity than by high level scientific research

Strongly agree Somehow agree Somewhat disagree Totally disagree

Innovating in the 21st century

69%

75%

76%

75%

Agree

Quelle: General Electrics 2011

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Scamper Ideation Tool for Design Thinking

S Substitute Substitute some part of the accepted situation, thing, or concept and replace it with something else. Product, process, people…

C Combine Think about combining two or more parts to achieve a different product/process or to enhance synergy.

A Adapt Change some part of your problem so that it works where it did not before.

M Modify enlarge or shrink size, scale and change design, vary attributes like (colour, haptik, acustics, ...)

P Put Put it to another use

E Eliminate Remove elements, simplify, reduce to core functionality

R Reverse Turn inside out or upside down.

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Substitute

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Combine

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Adapt

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Modify

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Modify

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Put

https://www.flickr.com/photos/greencolander/3189134550/

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Put

https://www.flickr.com/photos/loauc/121543022

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Eliminate

https://www.flickr.com/photos/andrewtoskin/15554551505/

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Reverse

https://www.flickr.com/photos/125178378@N02/15017552912/

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Scamper Ideation Tool for Design Thinking

S Substitute Substitute some part of the accepted situation, thing, or concept and replace it with something else. Product, process, people…

C Combine Think about combining two or more parts to achieve a different product/process or to enhance synergy.

A Adapt Change some part of your problem so that it works where it did not before.

M Modify enlarge or shrink size, scale and change design, vary attributes like (colour, haptik, acustics, ...)

P Put Put it to another use

E Eliminate Remove elements, simplify, reduce to core functionality

R Reverse Turn inside out or upside down.

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Scamper Innovation Method

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Design Thinking Innovation with

Understand Observe Point of

view Ideate Prototype Testing

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Scamper Design Thinking Method - Ideation

Group : 6 – 8 Persons Time : 45 – 90 Min Equipment : Tools for visualizing Application : Product-, Process-, Service-related Requirements : Propositions should be known and clear Proceeding: Per group one instruction Per group all instructions + Method Introduction + Checklist + Examples + Recording + Presentation + Anchoring Phase : Generating Ideas / Icebreaker Further Infos : Osborne Checkliste / Harvard Business Review

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Backlog

Helping Questions

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Substitute

• Can I replace or change any parts?

• Can I replace someone involved?

• Can the rules be changed?

• Can I use other ingredients or materials?

• Can I use other processes or procedures?

• Can I change its color, roughness, sound or smell?

• What if I change its name?

• Can I substitute one part for another?

• Can I change my feelings or attitude towards it?

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Combine

• …

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Adapt

• ...

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Modify

• …

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Put

• …

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Eliminate

• …

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Reverse • …

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autentity

www.autentity.de info@autentityde Follow me @JensBothmer

Jens Bothmer Phone +49 (0) 6196 65 24 721

Händelstr. 31 – D-65812 Bad Soden