EfflorescenceTo begin to bloom. The first stage when the essence of your identity becomes visible as the roots still make the fruits.

VoiceWhat you say is important. How you say it even more! And that is often neglected. The non-verbal part of the message is often forgotten because we spend to much time fine-tuning words and forget to give them the true meaning when delivering these words.

OriginWhere it all starts from, the origin of originality. The identity as the only source of the distinctive difference of an organization.

FortitudeHave the courage to go against the accepted standards. Just remember that all progress depends on the unreasonable.

DistinctiveOutspoken. Whatever the decision, whichever route you choose. Doing it with flair and pride makes it stick. With yourself and with the context!

EmpathyDo you understand or do you feel the same way?! A crucial difference. Because from empathy much stronger coalitions are forged than from rationality.

CelebrationYou are sure of one thing! On the way to heaven, shit will happen. So celebrate your successes as it will mark your progress towards your ambition.

VirtualSeen and be seen. Offline and online. Our world has been enriched with whole new dimensions. Embrace it instead of trying to control it. Go with the flow and discover the hidden treasures for your organization..

FamiliarityThe enemy of innovation, change or renewal. Yet the needed base to feel comfortable. Managing or better facilitating this paradox will the challenge of the next decade.

AmbitionThe dream at the horizon that connects people, fuels their desires and delivers the energy to keep on moving forward

CultureThe soft aspects of people working and living together. What connects the individual to the group and how the group directs the individual behavior. Even to the level of dress-code.

ReflectionAny identity only exists in context. It is that context that continuously helps to define and redefine creating a delicate balance between your own ideas and opinions and those of others. Embracing this balance and therefore the opinions of others enriches your own identity.

PublicThere is no hiding anymore. Its out there. In the open. For everybody to see and to react. Its what makes art stronger so why not your organization.

SignatureIt’s what presents the true nature of any organization. The unmistakable yet unspoken modus operandi.

AuthenticityIs there a thin line between your image and identity? Well done! You are one of the happy few. Too often organizations still project an identity that has nothing or little to do with reality thereby creating a big gap between what they say and what they do.... Leaving ample room for disappointments!

FoundersThe men with an idea, a passion and therewith a mission. Their initial energy shaped the roots of the organization. They are the impersonation of the identity, even long after they have left. Something to cherish and guard!

PersuasionIt is often not the strongest of arguments that sway the decision. It is the passion, the belief in what you deliver that build an audience for your offerings.

DisentangleThe leading concept derived from your identity clarifies, connects and creates the new ways of interaction.

In the roots of every organisation lies the essence of corporate identity; an inexhaustible source of inspiration and creativity.

C-ROOTSIdentity | Strategy | Creativity