How To Engage and Energize Your CSR Team

Aniisu K Verghese

www.intraskope.comwww.intraskope.wordpress.comin.linkedin.com/in/aniisu

1

THE NEED FOR ENGAGEMENT

Why

• Help the team connect to the bigger picture and CSR goals

• Align volunteers on the objectives and raise their level of impact

• Improve cross pollination of ideas within and outside the organization

• Increase the awareness among leaders on the CSR value the team is adding

• Recognize the team for their commitment and expose them to larger initiatives

• Learn from best practices as you enhance the impact of CSR

How

• Autonomy for team

• Periodic communication and

interactions

• Consult leaders

• Tap the power of employees

• Strengthen connections

• Recognize top contributors

• Report impact

• Have fun!

Internal External Periodicity

Have leaders meet the group

and share insights, learn about

impact

Visits by members to partner NGOs

and projects

Monthly

Invite employees/volunteers to

share learning and practices,

join core team deliberations

Communicate impact via digital

channels, leverage video for CSR

impact

Monthly

Invite external CSR leaders to

meet the core team

Invite NGOs in areas of interest Bi-monthly

Educate volunteers to be better

brand ambassadors

Opportunities to participate/speak at

workshops

Bi-monthly

Run a CSR blog on the intranet Profile top volunteers on careers page Monthly

Recognise your best volunteers,

celebrate successes

Author papers, submit to CSR

publications

Quarterly

Invest in cross training and

social innovation forums

Secondment at NGOs/overseas

assignments

Annual

MAP

CALENDAR(SAMPLE)

Themes Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Communication

Leader

engagement

Recognition

Exposure

Awareness

Training

Team Building

Reporting