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16/03/2017
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The current situation
in the European Hospitality Industry
Susanne Kraus-WinklerPresident of HOTREC
Hospitality Europe
HOSPITALITY EUROPE
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HOTREC at a glance
� Umbrella Association of
Hotels, Restaurants and
Cafes in Europe
� 43 National Associations
� 29 European countries
� The voice of the
hospitality industry at EU
level
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XIX. Congress Of The Association Of Entrepreneurs In Croatian Hospitality 24 November 2016 3
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© Hotelverband Deutschland (IHA) e.V. / www.hotellerie.de3Challanges of digitalization in the hotel industry
Bükfürdő, 24. November 2016
Digitalization in hospitality industry
„Sharing“ economy
You gotta fight for your right to parity
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• The average duration for a traveler from the start of
his research to the booking is 24 days and includes
about 21 touchpoints.
• Internet is the main source for travel planning (74%).
• 65% of travelers start their research online before
they know where they want to go.
• 65% of travelers begin planning their trip undecided with respect to a hotel brand / hotels.
The decision-making process
for travel has changedSmartphone-Use in
Western Europe
Source: Roland Berger
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Chatbots – the next big thing?
Source: hwww.pressroom.accorhotels-group.com/mercure-launches-its-first-bot-and-share-its-local-stories-with-you/#!
8Source: Roland Berger
Mitjemandem
essen
Beijemandem
übernachten
Jemanden treffen
(Mit-)Fahren
Travel in change…
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Trips by AirBnB
Source: hwww.pressroom.accorhotels-group.com/mercure-launches-its-first-bot-and-share-its-local-stories-with-you/#!
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The Online Distribution challenge:
Currently 3 booking giants in control of over
90% of OTA bookings
HOTREC Distribution Study14 countries participated, done in cooperation
with Wallis school of economy & Tourism, results
published in July 2016.
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XIX. Congress Of The Association Of Entrepreneurs In Croatian Hospitality 24 November 2016 16
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European hotel distribution study by HOTRECIf we compare 2013-2015:
• Share of overnight bookings via OTAs raise
from 19,5 to 22,5%
• Share of direct bookings decreased from 59 to 55%
• Small hotels significantly more dependent on OTAs
• Share of biggest player (Booking.com) increasing from 60
to 63%
• Market towards a duopoly (Expedia) / monopoly?
• No signs of increased OTA competition after narrow
parity clauses (91,5% not received reduction in
commission rates)
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Rate Parity Clauses & OTAs
The current legal situation
Recent developments in Europe: • Germany competition authority banned parity clauses of
Booking.com and HRS
• France banned parity clauses by law, as well as did Austria
• Italy on same track
Restore the entrepreneurial freedom of hoteliers
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The industry’s initiative:
Campaign for
An initiative of the European hotel industry to highlight the
benefits of booking direct.
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SHARING ECONOMY
TRENDWATCH
SHARING ECONOMY TASK FORCEJANUARY 2017
MANOLIS PSARROS - CEO @TOPOSOPHY
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Source: Toposophy
TOP HOTEL AND SHORT TERM RENTALS VALUE SALES 2011-2020
growing to become 2nd largest provider
not just airbnb
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Source: Toposophy
Basically it’s about price..
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Source: Toposophy
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Source: Toposophy
41% not knowing who is responsible
in case a problem arises
EUROPEAN COMMISSION FLASH BAROMETER 438
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Source: Toposophy
STR will see the highest Y-O-Y growth till 2020
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HAVE P2P PLATFORMS
MANAGE TO OUTPLAY HOTELS?
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Source: Toposophy
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P2P platforms edge on room prices depends
on tax advantages
Up to one-third of price gap with hotels is due to tax
treatment,
FINANCIAL TIMES
P2P platforms are rapidly moving
into new sectors
Copyright Toposophy
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P2P SOLUTIONS ACROSS THE TOURISM VALUE CHAIN
Copyright Toposophy
Airbnb positions itself around experiences
rather than stays in new campaign
AIRBNB POSITIONS ITSELF AROUND EXPERIENCES
rather than stays in new campaign
Copyright Toposophy
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SHARING ACCOMMODATION
IMPACTS CITIES AS MUCH AS
HOTELS AND RESTAURANTS
Uber: a ‘digital’ service or a ‘transportation’ service?
Uber’s case at the European Court of
Justice could reshape the regulatory landscape for on-demand economies
Copyright Toposophy
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COMPETITION is an important function of a healthy economy.
So too is REGULATION it provides the framework for healthy business, sets standards and
ensures only fair advantages are gained in the market place for the benefits of residents, consumers and businesses
.
viewpoint
5 PRIORITY AREAS & RECOMMENDATIONS
FOR LEVELLING THE PLAYING FIELD
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HOTREC proposal – 5 key pillars
• 1. Registration Official recognition of the activity through a registration
• 2. TresholdsClear distinction between professionals and individuals
• 3. Taxation A clear fiscal framework which ensures taxes due are paid
• 4. Consumer Protection Health, safety and security of users / consumers are ensured
• 5. Liability All players, including service providers, platforms and authorities are
committed to transparency and to act responsibly
Brussels, 13 March 2017
Other Hot Topics & main priorities 2017
Hospitality Europe
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Reduction of Food Waste
� Revision of Waste Frame Directive adopted Jan. 2017 by ENVI ( Environm.,Public Health &
food Safety ), report adopted by EP in March and by
Council before 1st semester 2017.
� Content of the action
• Aim to reduce food waste across food chain - 1/3 of
food produced is thrown away,
• 12 % of food wast from hospitality industry
• No obligation but aim to achieve, reduction target
30% by 2025 and of 50 % by 2030
� HOTREC to ensure
• Guideline brochure with 8 pillars
• Measurement of waste by State, not by businesses
• Tax/financial/legal incentives to help businesses reduce
waste
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Acrylamide in food: upcoming legislation
� Acrylamide : carcinogenic +
appears when burning ingredients
with high level sugar and starch
French fries, bread, etc.
� EU legislation coming for all
businesses serving food
� HOTREC negotiates a simple &
flexible Code of Practice
to avoid hard legislative
requirements
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Final Adoption of new EU Regulation on official controls
Will be adopted by EP on the 15th of March 2017. Inspection fees are not
mandatory but member states can charge fees if they wish so. May set up rating
schemes on the hygiene performance BUT there are no obligations to publish the
results of the individual hygiene controls.
Digital Issues – EP is working on an own initiative report on Online Platforms,
draft available since 28th of February 2017, adoption expected mid of May 2017.
Aim – devoted to B2B relations and EU competition law, platforms should provide
consumers with more transparency in search results & regulate problem of
dominance of platforms.
Data Protection – on the 10th of January 2017 the EC issued a
Communication on the strategic approach to international personal data transfers.
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Online platforms in TourismUnfair B2B practices to be corrected by platforms, no more manipulations,
EC published „Key principles for Comparison Tools“ against unfair practices
Individual property rights !
AccessiblityEuropean Accesibility Act discussion in the EP accelerates, proposal for a directive.
Tourism to be covered ? UNWTO took lead in ISO standard on Accesibility in
Tourism.
HOTREC position: already regulated at national level, low adaption capacity of
micro enterprises, enough voluntary initiatives with organisations of people with
disabilities.
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Council approves prolongation of controls inside Schengen
Adopted on 7th of February 2017
DANGER: exemption of visa waiver to Americas might be suspended !
Taxation - study on the impact of low Taxes on competitiveness and job creation
Shortage of skilled Labour for Hospitality – New skills agenda for
Europe, HOTREC/UEAPME SME event ( upgrading skills, lowering taxation of labour,
promoting the attractiveness of tourism sector )
Copyright 16th of January 2017 ECJ decision – broadcasting organisation cannot
claim payment of neighbouring rights for TV in hotel rooms
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Working together &
learning from each other
to stay strong and competitive!
www.hotrec.eu
