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David Rozman linkedin.com/in/davidrozman
THINGS WE CAN LEARN FROM GOV.UK ABOUT
DIGITAL TRANSFORMATION7
Yes MinisterRemember satirical British sitcom about bureaucratized government working behind closed door for itself and not for its citizens?
https://www.gov.uk/design-principles#first | https://gds.blog.gov.uk/2015/02/10/that-was-400-days-of-delivery/
We should design around user needs not around the way the ‘official process’ is at the moment
https://www.gov.uk/transformation
Government is building digital services that are simpler, clearer and faster to use, so good people prefer to use them
With Shift to Digital Services UK GOV can save 2 bilions € yearly
https://www.gov.uk/government-digital-strategy
https://www.gov.uk/service-manual/measurement/cost-per-transaction.html
cheaper than face-to-face
20x cheaper
than phone
30x cheaper
than postal
Cost per transaction =
Total cost of providing the service without startup costs
Total number of completed transactions
Cost per digital transaction
=
Total cost of providing the digital service without startup costs
Total number of transactions completed digitally
Digital vs. non digital transactions
=50x
https://www.gov.uk/performance/prison-visits
https://www.gov.uk/performance/prison-visits
https://www.gov.uk/performance/prison-visits
In 2011 Government Digital Service (GDS) unit was established to
drive digital service delivery across government and provide support,
advice and technical expertise for departments as they develop new
digital delivery models
http://en.wikipedia.org/wiki/Government_Digital_Service
GDS has hired over 200 staff including some of UK's top digital talent
theguardian.com
theguardian.com
What is so impressive about GDS and the people behind it is that
they, in practice and philosophically, "get" the internet
Teams are multidisciplinary, meet regularly, and often work close
together to deliver rapid iterations of user-centred products
https://www.gov.uk/service-manual/the-team
https://www.gov.uk/transformation
economist.com
Platforms are common feature of complex systems where core
building blocks are kept stable that other parts can evolve rapidly
Build digital services, not websites. Our service doesn’t begin and
end at our website. It might start with a search engine and end at the
post office. We need to design for that, even if we can’t control it.
https://www.gov.uk/design-principles#tenth
https://www.gov.uk/service-manual/assisted-digital
Goverment uses same digital service for non digital users by assisting them in person, via phone or chat