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Experience-driven ChangeDesign Thinking for Change Agents
Johnny Ordóñez
Enterprise Agile Coach en UST GlobalSAFe Trainer & Consultant | Change Agent
SAFe Program Consultant & SAFe Agilist | PMI ACPCSP | CSM | CSPO | CSD | Master of IT Management
Happiness & Culture | Enterprise AgilityOrganisational Design | Design Thinking & UX
Husband of a great womanFather of two wonderful kids
Johnny Ordóñez
My pleasure!About me
Rick Elias“3 things I learned whilemy plane crashed”
Rick Elias
1 Change happens in an instant.
2 All time that I lost by my ego.
3 You don't feel afraid to death, you are sad because you love life.
US Airways Flight 1549 over Hudson riverJanuary 15, 2009
Rick Elias“3 things I learned whilemy plane crashed”
Create a collaborative culture
Change initiatives
70%of change initiatives fail
30%are only effective in
achieving sustainable behavioral changes
Effectiveness Initiatives Change
accordingTowers Watson and
Mckinsey
How we react to change?
“We will pilot Scrum in the organization and yourteam is the bestcandidate!”
Lizard brain: the center of our emotions
Frontal LobeParietal Lobe
Occipital Lobe
Cerebellum
Temporal Lobe
Brain Stem
Frontal LobeParietal Lobe
Occipital Lobe
Cerebellum
Temporal Lobe
Brain Stem
Amygdala
Lizard brain: the center of our emotions
Amygdala
Lizard brain: the center of our emotions
Amygdala
Habits
Territory
Existence Thread
“¡We decide youScrum!”
Lizard brain: the center of our emotions
Flee
Freeze
Fight
FearHabits
Territory
Existence
Lizard brain: the center of our emotions
If you have a culture of fear none of yourfancy practices orprocesses will helpyou.
- Joshua Kerievsky
“”
How to change ifthere is fear?
When we change wefeel fear. The oppositeto fear is not courage, it is Love.
- Tobias Mayer
“”
We need love to change theworld.
LoveHow much we love ourselves?
How much we love Agile?
How much we love what we do?
How much we love our teams and colleagues?
How much we want those people are better?
Changing through experiences
Experiences
Beliefs
Results
Actions
The Pyramid of Results
Manage
Design & give
Culture
Experiences and behaviors
Impa
ct o
n Be
havi
or
Intensity of Experience
Trauma
ConfortZone
Transformative experiences
ExplorationZone
With every experience, you alone are paintingyour own canvas, thoughtby thought, choice bychoice.
- Oprah Winfrey
“”
Design Thinking
Design Thinking for changeAs a powerful tool for change through designingmemorable experiences focused on generating
sustainable behaviors, where the starting point isto immerse yourself in a state of genuine
empathy.
Steps in Design Thinking
Empathize
Define
Ideate
Prototype
Evaluate
for design of change experiencesThe Story
The journey through the experience
The intensity of the experience
Run the experiment
Observe the reactions
Feedback
Prepare the experiment
Searching for the place and moment
Conditions
Observe
Listen
Involve
Understand
with
Next
experiment
Which people?
What behavior we want to change?
What new behavior we want to generate?
What is the benefit?
How supports the transformation process?
Empathize
Define
Ideate
Prototype
Evaluate
Observe
Listen
Involve
Understand
with
Steps in Design Thinkingfor design of change experiences
Contextual Inquire
Unwritten rulesExpressionsLanguageReactions
Observe & Listen
Powerful questionsOpenCuriousRight
Ask
Why?What are your feelings?What do you consider are thethreats?
Reflect
Context
Empathize
Define
Ideate
Prototype
Evaluate
Steps in Design Thinkingfor design of change experiences
Which people?
What behavior we want to change?
What new behavior we want to generate?
What is the benefit?
How supports the transformation process?
Blast Radius
Personas
Empathy maps
Your role
Empathize
Define
Ideate
Prototype
Evaluate
Steps in Design Thinkingfor design of change experiences
The Story
The journey through the experience
The intensity of the experience
Storyboards
Behavior change cards
Empathize
Define
Ideate
Prototype
Evaluate
Steps in Design Thinkingfor design of change experiences
Prepare the experiment
Searching for the place and moment
Conditions
Workout experiences
Empathize
Define
Ideate
Prototype
Evaluate
Steps in Design Thinkingfor design of change experiences
Run the experiment
Observe the reactions
Feedback
Restrospectives
Empathize
Define
Ideate
Prototype
Evaluate
Contextual InquireInterviewsOne-To-One sessions
Blast RadiusPersonasEmpathy Maps
StoryboardsUser JourneysBehavior change cards
Get out of the BuildingWorkout activities
RunFacilitateRetrospectives
DesignThinkingToolkittoChange Agents
A good experience is:Emotional
Memorable
Vivid
Challenging
Generates a story
Conjures new behavior and thinking
Design creates stories, and stories create memorable experiences, and greatexperiences have thisinnate ability to change theway in which we view ourworld.
- Christian Saylor
“
”
EXPERIMENTSEXPERIENCES
Neuroscience, psychology, human interactions and behavioral
How our brain works?
Designing memorable experiences formeaningful and sustainable changes
Design Thinking
Experimentation, Minimum Viable Change, Feedback, Quick Wins
Lean Change Management
Important aspects to change agents
Love
BRAIN
Rick Elias…and more than
anything, are you being
the best human being you
can?
Thanks!Johnny Ordóñez
johnnyordonezortiz
@johnnyordonez
johnny Ordóñez
Ric Elias: 3 things I learned while my plane crashedhttps://www.ted.com/talks/ric_elias
Change… what is change?http://www.agile42.com/en/blog/2013/11/29/change-what-is-change/
Only One-Quarter of Employers Are Sustaining Gains From Change Management Initiatives, Towers Watson SurveyFindshttps://www.towerswatson.com/en/Press/2013/08/Only-One-Quarter-of-Employers-Are-Sustaining-Gains-From-Change-Management
2013 – 2014 Change and Communication ROI Studyhttps://www.towerswatson.com/en/Insights/IC-Types/Survey-Research-Results/2013/12/2013-2014-change-and-communication-roi-study
New Study Explores Why Change Management Fails - And How To (Perhaps) Succeedhttp://www.forbes.com/sites/victorlipman/2013/09/04/new-study-explores-why-change-management-fails-and-how-to-perhaps-succeed/#6bb5b5475219
Changing change managementhttp://www.mckinsey.com/global-themes/leadership/changing-change-management
Great experiences have an innate ability to change the way we view the worldhttp://www.inspireux.com/2008/10/27/great-experiences-have-an-innate-ability-to-change-the-way-we-view-the-world/
References and further lecture
Your Lizard Brainhttps://www.psychologytoday.com/blog/where-addiction-meets-your-brain/201404/your-lizard-brain
What is the Lizard Brain?http://tracks.roojoom.com/r/7860#/trek?page=1
Lead With Your Heart, Not Just Your Head https://hbr.org/2012/11/are-you-getting-personal-as-a
Behavior Change Strategy Cardshttps://www.artefactgroup.com/resources/behavior-change-strategy-cards/
Design Thinking as a Powerful Tool for Changehttp://blog.experiencepoint.com/2015/02/22/design-thinking-as-a-powerful-tool-for-change/
Design Thinking and Culture Changehttps://www.change-management-institute.com/design-thinking-and-culture-change-cec-mar-2015
Stop designing screens, start designing changehttp://www.uxaustralia.com.au/conferences/uxaustralia-2015/presentation/start-designing-change/
An Introduction to Design Thinkinghttps://dschool.stanford.edu/sandbox/groups/designresources/wiki/ed894/attachments/0132b/GG%20Facilitators%20Guide2012.pdf?sessionID=68deabe9f22d5b79bde83798d28a09327886ea4b
References and further lecture