Duct Tape Marketing Culture Statement

As we learn more we evolve!• Updated 01/01/2015

Is it good for the customer• We don’t subscribe to the notion

that the customer is always right, but we have learned that if we ask ourselves in every instance if a decision is good for our customers and community then we usually make the right decision.

Our foundation• Duct Tape Marketing was

founded out of John Jantsch’s deep desire to serve small business owners in their quest to do more of what they loved while having the life they deserved.

Our foundation• That strong desire drives our

mission to create the worlds greatest and most comprehensive marketing system on a path to positively impact over 1 million businesses worldwide.

DTM Values1. Keep on the sunny side

2. Learn something new everyday

3. Make everything practical

4. Take care of yourself

5. This is a family business

6. Lead by example

7. Make work a better place

Keep on the sunny side

Learn something new everyday

Make everything practical

Take care of yourself

This is a family business

Lead by example

Make work a better place

Keep on the sunny side• Stay positive about everything

you get to do

• Fix the problem, not the blame

• Never criticize a customer or team member – they are why we exist

• Give up the need to be right

• Say thank you

Learn something new everyday• Invest all the time you need to

find out why things work

• Figure it out yourself

• Ask for advice, not the answer

• Read and write

• Push beyond what you’re asked to do

Make everything practical• What are our customer’s goals?

• How do we measure success?

• How do we add more value?

• Will this new thing contribute or confuse?

• Is it good for the customer?

• No more than 3 priorities

Take care of yourself• Mind, body and spirit before

work

• Manage energy and time

• Set goals for every area of life

• Expect more of yourself than DTM does

• Teach others how to take care of themselves

This is a family business• Trust, transparency and

teamwork are our highest working objectives

• Growth trumps hierarchy

• No one is above taking out the trash

• Help each other

Lead by example• We are a shining example of the

system we teach

• We can’t improve what we don’t measure

• Say I don’t know, when you don’t know – but find out

• Share your decision early

Make work a better place• Take the time you need to be

fully engaged in what you are working on

• Suggest how we can do everything better

• Keep your space and your work uncluttered