Communication Catalysts: Changing the World by Doing Our Jobs

Catalysts:Changing the World by Doing Our JobsKATHERINE (KIT) BROWN-HOEKSTRA

Introductions

14 April 2014(c) 2014, Comgenesis, LLC | @kitcomgenesis

2

Pangaea Papers blog

About You

What do you like best about your job?

What’s your passion?

How do you change the world?


3

14 April 2014 (c) 2014, Comgenesis, LLC | @kitcomgenesis

4

What Does it Mean?

http://barry-overstreet.com/the-world-is-changing/

“

”

The only constant is change.

Heraclitius


5

Big Change


6

http://en.wikipedia.org/wiki/Apollo_11

http://commerce.idaho.gov/communities/internet-marketing/

http://en.wikipedia.org/wiki/Steam_locomotive

Small Change


7

http://www.dlysen.com/friends-love-at-all-times/#_Image: winnond / FreeDigitalPhotos.net

Plodding Change


8

http://en.wikipedia.org/wiki/Agriculture

http://gigaom.com/cloud/cloud-and-the-evolution-of-the-enterprise-architect/

Accidental Change


9

http://www.myhero.com/go/hero.asp?hero=A_Fleming_dnhs_US_2010

http://wp.stockton.edu/gfb1/2012/04/15/gene-mutation-play-critically-important-role-in-myeloid-leukemia-promising-development-in-new-treatments/

Image: Rameshng /CreativeCommons.org

Positive Change


10

Image: piyaphantawong /FreeDigitalPhotos.net

http://osu110delaware.blogspot.com/2009/11/end-of-apartheid-nelson-mandela-nobel.html

Image courtesy of Idea go / FreeDigitalPhotos.net

Negative Change


11

http://en.wikipedia.org/wiki/Nuclear_explosion

http://www.nowpublic.com/environment/waldo-canyon-fire-wildfire-near-colorado-springs-grows-0

http://www.time.com/time/photogallery/0,29307,1994377,00.html

AP Photo


12


13

Image: Zuzzuillo / FreeDigitalPhotos.net

Catalysts


14

http://en.wikipedia.org/wiki/Jacobsen's_catalyst

“

”--Margaret Mead


15

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.


16


17


18

http://blogs.dallasobserver.com/unfairpark/2012/03/the_worst_funeral_ever.php

14 April 2014 (c) 2014, Comgenesis, LLC | @kitcomgenesis 19

So What Does this Have to Do with Tech Com?


20

http://content.lib.washington.edu/farquharsonweb/

Cost of Doing it Wrong• A power transformer company was sued for $5M after a transformer blew up due to

badly worded and confusing documentation


21

Example thanks to Etteplan |Tedopres graphic: http://seeclab.com/teaching/ecen-459-power-systems/

Cost of Doing it WrongFailure to convert English measures to metric values caused the loss of the Mars Climate

Orbiter, a spacecraft that smashed into the planet instead of reaching a safe orbit. Total project cost: $327.6M.


22

Example thanks to Etteplan |Tedopres graphic: http://en.wikipedia.org/wiki/Mars_Climate_Orbiter/

Cost of Doing it Wrong• $11.9 MILLION JURY VERDICT against a manufacturer of an aerial lift device for failure to

adequately warn of the electrocution hazards of the product and cover exposed metal on the boom tip of the lift truck.


23

Example thanks to Etteplan |Tedopres graphic: http://www.buckettrucks.org/pitman.htm

Cost of Doing it Wrong• American Airlines had to ground their fleet of MD80s due ambiguity in the

documentation.


24


25

© The Flintstones


26

OR

© The Flintstones


27

Know Thy Motivations

Reward/Remuneration

Influence

Belonging

Significance


28

Work from Thy Strengths


29

iStock photos

Get the Word Out


30

http://promobiledj.com/2013/07/proper-communication-at-weddings/

Take a Larger View


31


32

Caution!

http://www.blogging4jobs.com/work/know-your-power/


33


34

Image: Salvatore Vuono / FreeDigitalPhotos.net

“

”--Ralph Waldo Emerson


35To laugh often and love much; to win the respect of intelligent persons and the affection of children; to earn the approbation of honest citizens and endure the betrayal of false friends; to appreciate beauty; to give of one's self; to leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to have played and laughed with enthusiasm and sung with exhultation; to know that even one life has breathed easier because you have lived--this is to have succeeded.

Contact Information

Kit Brown-Hoekstra

Comgenesis, LLC

Phone: +1 720.542.3075

Email: [email protected]

Twitter: @kitcomgenesis

www.pangaeapapers.com

www.comgenesis.com


36

Leadership & Management

Communication Catalysts: Changing the World by Doing Our Jobs