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Change Management in multinational organisations
Speaker´s bio Rafael Marín is a communication, marketing and change management professional with over 10 years’ experience in the multinational B2B and B2C sectors in Europe and Latin America. He is currently marketing and communication officer with KIC InnoEnergy in Barcelona, Spain. His background includes positions such as product information manager with Schneider Electric, and assistant brand manager, change management and communication leader with Colgate-Palmolive. Follow him on Twitter:@Rafemago
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
What is (and is not) change management
Project Management Change Management
Focus Technical aspects of change (installation).
Human side of change (implementation).
Tools Balanced scorecard, Work Breakdown Structure, others.
ADKAR, Skill Gap Analysis, RACI matrix.
Drivers Timelines, milestones. Sponsorship, communication, training, recognition.
Roles Project manager, IT support. CM leader, opinion leaders, leadership team.
What is (and is not) change management
• External sources of change – Market upheaval – New technologies – Adquisitions – More aggresive competition
• Internal sources of change
– Spin-offs – Mergers & adquisitions – Layoffs – Cost reduction – New set of values – Reengineering processes
What is (and is not) change management
Change management
Current state Desired state
Organizational change
What is (and is not) change management
Change
management
deals with
PEOPLE
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
Change management tools
• ADKAR model
• Kotter’s 8-step process for leading change
Change management tools
• ADKAR model
Awareness
Desire
Knowledge
Ability
Reinforcement
Change management tools
• Communication plan
Objectives Target audiences
Key messages
Channels and tactics
Change management tools
• Skill Gap Analysis
ASTD Skill Gap Analysis model
Change management tools
Change management tools
• RACI matrix
Change management tools
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
Main drivers
Recognition
Coaching Training
Communication
Resistance management
Vision
Sponsorship
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
Main roles
• Direct contact with employees
– Sponsors
– Supervisors
– Opinion leaders
/ change agents
Main roles
• Facilitators
– Change Management Lead
– Implementation Team
– Support Team
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
Eight key considerations
1. Top leaders are the first to be convinced
Eight key considerations
2. Define and spread a change vision
Eight key considerations
3. Set your key metrics from the beginning
– Pre and post evaluation
– Individual assessment (e.g. engagement rate)
Eight key considerations
4. WIIFM
Eight key considerations
5. Recruit opinion leaders across all departments
Eight key considerations
6. Involvement equals commitment
Eight key considerations
7. Communicate, communicate, communicate
Eight key considerations
8. In the end, all changes produced must be absorbed by the corporate culture
Further information
• Building the communication house https://www.linkedin.com/pulse/building-communication-house-rafael-marin?trk=prof-post
• Change Management: what is in it for you? https://www.linkedin.com/pulse/change-management-what-you-rafael-marin?trk=prof-post
Thank you!
