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At a Café

CEM & CRM

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Page 1: CEM & CRM

At a Café

Page 2: CEM & CRM

After 10 Minutes !!!!!!!!!!!!!!

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After 20 Minutes

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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After 30 Minutes

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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Customer satisfaction

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What are our

products?

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Who are our

Customer ?

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LOYAL Customer

Product Development

Process Innovation

Firefighting

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Customer Satisfactions .

The extent to which a product’s

perceived performance matches a

buyer’s expectations.

Page 11: CEM & CRM

But how when it

comes to

implementation?

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RECAP!

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CEM !CUSTOMER EXPERIENCE MANAGEMENT .

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CRM !Customer Relation management .

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Customer Value

The customer’s

comparison between all

the benefits and all the

costs relevant to the

competing offers.

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What Do You Know about The

B-HAG ?

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Engage and Develop Every young

person in the world.

BHAGBIG – Hairy –Audacious – Goal

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How do we Measure The Success

Of The Organization ?

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# Of GIP

Experiences

# Of GCDP

Experiences

# Of TLP

Experiences

# Of TMP

Experiences

Quality of Our Experiences

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NPS ( Net Promoter Score )

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How we Measure The NPS :

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How Do We Attract People

Through That !!??

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WORD OF MOUTH

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Divide into 4 groups.

Each group will discuss the

behaviors and strategies which

should be followed in their booth

to manage their customer

satisfaction.

Write it down and present it.

ACTIVITY

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