Celebrating the Legends of Poultry Industry - Poultry India 2015

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Celebrating The Legends


The Late Padma Shri Dr. B. V. Rao


Dr. Jain was born on 29th Feb. 1940. He graduated from Rajasthan University in 1962. After his post graduation in Poultry Science with major in ‘Animal Breeding’ from Punjab Agriculture University, he joined as Assistant Professor in Udaipur Agriculture University in 1966. After gaining a Ph.D. in ‘Quantitative Genetics’ in 1971 at the University of British Columbia. in Vancouver, Canada, he returned in 1971 and again joined as Assistant Professor in Udaipur University where he taught various subjects.

Dr G.L. Jain


In 1974, he was selected by UPSC as Director, Central Poultry Breeding Farm, Bhubaneswar. As director he worked for six years where he planned and executed the breeding program for improvement of egg production in both White Leghorn and RIR breeds. During his tenure, Central poultry breeding farm released one strain of RIR for commercial exploitation. He also set up a random sample layer and broiler test unit at Bhubaneswar and conducted the first test at the centre.

Dr G.L. Jain


In 1980, when Late Dr. B.V. Rao wanted to start a pure line breeding project, he invited Dr. Jain to join him and help him in establishing the pure line breeding unit both for broiler and layer. Dr. Jain left Government job and joined Dr.Rao and took up the challenge to establish pure line projects. As a Chief Geneticist, he planned and executed research program separately for broilers and layers

Dr G.L. Jain


He recruited and trained necessary human resources for successful execution of the breeding program and developed the required computer systems for statistical and genetical analysis of research data to make right genetic decision. He tailored the breeding program according to the needs of Indian poultry farmers and overcame the biggest challenge that is to develop products (Broilers and Layers) which perform better than the imported products in Indian type of environmental and husbandry conditions

Dr G.L. Jain


as well as the market requirements and thereby give maximum returns to Indian Poultry farmers.

The layer strain, BV300 developed by Dr. Jain and his team has been the market leader consistently for the last 30 years. The market share of BV300 has been over 80 percent of the total layer sales in India inspite of the availability of various well-known International Breeds.

Dr G.L. Jain


Similarly, the performance of Vencobb strain of broilers developed by Dr. Jain and his team improved dramatically over the years. Vencobb market share increased from 22 percent in 1981 to 75 percent in 2015 in rapidly growing market inspite of availability of various international broiler breeds in India.The most significant impact of indigenous breeding program conducted by Dr. Jain and his special contribution to Indian Poultry Industry is that small

Dr G.L. Jain


and marginal farmers with very small land holding and very little investment could take up poultry as their vocation by constructing sheds with local material like thatch roof and still get standard performance. This has brought great prosperity to many farmers who increased their flock size from 1000 to 100,000 and more birds over the years. Dr. Jain is the only poultry geneticist in the world credited for successful breeding of both layers and broilers.

Dr G.L. Jain


He has authored a number of scientific papers in reputed journals and popular articles in poultry magazines. He has presented scientific papers in several national & international conferences and symposia. Acknowledging his work, the Department of Science and Technology, Government of India, conferred the “National Award for R & D Efforts in Industry” to Venco in 1990 and to VRB in 1994. Venco also received “Best Productivity Performance Award” in 1995-96.

Dr G.L. Jain


In recognition of lifetime achievements of Dr. Jain and his outstanding contribution to the poultry industry and Indian Agriculture at large, he was conferred the prestigious first Dr. M. S. Swaminathan Award in 2005. He was presented scroll of honour by Indian Poultry Science Association in 2008.

Dr G.L. Jain


In recognition of dedicated contribution to poultry science and the worldwide poultry industry, above and beyond the call of duty, Dr. Jain was elected to the “International Poultry Hall of Fame” by World Poultry Science Association in the meeting held in Brazil in the year 2012.

Dr G.L. Jain


Shri Mannava Peda Seshaiah and his wife Nagaratnamma started a small poultry farm way back in 1968 in Saroornagar with 250 birds and duly naming the business in the name of his wife as Ratnam Poultry Farm”. Shri. M.P. Seshaiah today is one of the leading poultry farmer and an important poultry luminary having a vast experience of 45 years in the poultry industry.

MP Seshaiah


A close associate of the late Dr BV Rao Shri M.P Seshaiah is one of the senior most and important poultry industry leaders in the states of Telangana and Andhra Pradesh. He is involved in the poultry farmer’s welfare activities since his entry into the poultry industry. He has been a source of inspiration and support to thousands of farmers in the state.

MP Seshaiah


He has held various posts in Andhra Pradesh Poultry Federation. It was during his 16 years of tenure as President that Andhra Pradesh Poultry Federation has received fame and recognition not only from the poultry farmers but also among state and central government and its agencies and agricultural universities. During his tenure he achieved tax incentives and other benefits from the state government for the poultry farmers and the industry.

MP Seshaiah


He conducted numerous seminars on poultry and Dr. B.V Rao Kalayana Mandapam at Vijayawada stands testimony to his efforts in building a strong organization for the poultry farmers. He is extremely proud of his associations with VH egg powder plant, Agrocorpex, Andhra Pradesh Poultry Federation and NECC.

MP Seshaiah


Shri M.P Seshaiah is currently is the Chairman of RATNAM POULTRY PVT LIMITED group with interest in poultry layer farms, broiler breeding & hatchery, agricultural and horticultural farms , aqua farms and real estate & construction. He is also the Director of Agrocorpex India Limited and Founder Director of Bharat Egg Producers Association which are part of the National Egg Coordination Committee (NECC) with which he was also actively associated.

MP Seshaiah


Apart from the poultry activities Shri M.P Seshaiah is involved in various philanthropic activities for the betterment of the society.

MP Seshaiah


Shri Kosuri Venkata Surya Subba Raju is the Director of Bhagyanagar Hatcheries Pvt Ltd and Promoter of Seetha Rama Raju Poultry Farms and a Director in Bharat Egg Producer’s Association. He has been in Live stock Business Since 1973. He continues to encourage and help small and marginal farmers to improve their livelihood through his dynamism and relentless services coupled with kindness has earned him a tremendous amount of goodwill among poultry farmers of Telangana and Andhra Pradesh.

K.V.S. Subba Raju


Shri K.V.S. Subba Raju started a poultry farm with 1250 birds at Hyderabad in 1974 on the advice of late Dr. B.V Rao and is now endowed with a layer farm with the capacity of 2,00,000 layer birds and 1,20,000 broiler parent birds and other affiliated business. Shri K.V.S. Subba Raju is an acknowledged expert in sourcing essential feed ingredients and vitamins and plays a major role in the upliftment of farmers by participating actively in organizations engaged in the welfare of the poultry industry.

K.V.S. Subba Raju


Shri K.V.S. Subba Raju is presently NECC’s Vice Chairman (Price Co-ordination) and was its Hyderabad Zonal Chairman till last year. He was presented the gold medal by Dr. C. Krishna Rao Endowment Trust, Hyderabad for rendering yeomen service to poultry farmers and the industry.

K.V.S. Subba Raju


Shri Jagapati Rao is one of the tallest leaders in India’s poultry industry. He is known for his brilliant thinking, straight forwardness and social values and is acutely diligent in his approach towards any task. While he carries his responsibilities with grit and determination, he believes in proper delegation of work and ensures that it is consistently implemented.

Shri Chitturi Jagapati Rao


It all began with a chance meeting with the late Dr BV Rao in Mumbai in 1966 which set about a legendary friendship between the stalwarts resulting in Shri Jagapati Rao becoming the founder director of Venkateshwara Hatcheries Group looking after its Hyderabad operations for nearly 25 years. He is well-known for his intellectual dynamism and his ability to drive innovation to newer frontiers.



In addition to being on the boards of VH Group and SH Group he holds important positions in many national and international poultry organisations and is actively involved in associations like NECC where he was founder treasurer.



The SH Group having forayed into business in 1978, with its flagship company Srinivasa Hatcheries Ltd, is a highly accomplished business conglomerate with diverse commercial businesses and presence across multiple sectors such as Poultry Breeding, Broiler Integration, Soya Processing and Poultry Feed.



Thirty seven years of outstanding and intrepid leadership have chartered its way to success and have enabled to reach the pinnacle of exemplary organisational excellence It is little wonder then that Sri Jagapati Rao, a Post Graduate in International Relations from Jadhavpur University, is now a household name among poultry farmers in the states of Telangana and Andhra Pradesh and across India.



The road to success has not been easy for Sri Jagapati Rao. Yet, when the going gets tough, the tough get going. That, ladies and gentlemen in a nutshell, is what Shri Jagapati Rao is all about.



Accolades would not suffice to describe MB Desai’s incredible stature in the poultry industry. He stepped into the industry as a mere 25 year old during a time fraught with challenges and grew Prabhat Poultry in 1962 from a 1000 layer bird farm to become, in two short years -- Asia largest poultry farmer then. That Prabhat Poultry now presently boasts nearly 4 lakh layer birds is a tribute to his incredible foresight.

Moreshwar Bhagwant Desai


MB Desai has come a long way from being a commerce college lecturer and founder treasurer in Association of Poultry Industry in 1963 – India’s first ever nationwide poultry association – to becoming founder director of Agrocorpex India and chairman of NECC Mumbai zone. His enduring values of human relationship arise from his vast experiences as a Govt of Maharashtra appointee on the Minimum Wage Committees for several years. In fact he completed two terms as a member of the state’s important committee.



As Poultry Industry’s mentor who leads by example, MB Desai will always be the torchbearer whose resolute dedication and perseverance will serve as a beacon of hope and progress. Poultry India is proud to celebrate your success



Sardar Gurdip Singh’s wisdom and experience sits lightly, as does his age, on his broad shoulders. A public school student from Lawrence School in Shimla and graduate from Govt. Agricultural College Ludhiana 1958, Gurdip Singh was born in 1936 in the undivided subcontinent. Having lost land and livelihood during Partition and with the Green Revolution still to materialise started a poultry farm to augment income for his family.

Sardar Gurdip Singh


He was chosen as Indian partner for Pioneer Hi-Bred Corn Company USA who were the leaders in corn & sorghum and owners of Hy-Line layers & India Rivers broilers companies in 1964 after which there was no looking back.

Sardar Gurdip Singh


Hi-Bred India evolved a strategy to become a national player during the days when there were no incubator manufacturers, no cardboard box makers, no chick sensors, no airlines to carry more than 2 boxes i.e. 200 chicks, no publicity or awareness of eggs as nutritious food.

Sardar Gurdip Singh


He established a network of 18 Associate Hatcheries one in every State (there were only 18 States in the country) to whom parent stock was leased and who in turn produced and marketed commercial chicks in the respective areas assigned to them. In this way Hy-Line soon had 70% of the all India market share.

Sardar Gurdip Singh


A well-travelled personality Sardar Gurdip Singh was one of the first to promote and market eggs through mass media, was nominated as Member of the All India Poultry Advisory Council setup by Ministry of Food & Agriculture, Govt. of India and set up set up two stations in Karnal & Hyderabad for Pioneer Corn & Pioneer Sorghum seed breeding where for two consecutive years both Pioneer Corn and Pioneer Sorghum varieties produced by Hi Bred India out-yielded the best IARI ‑varieties by over 30%.

Sardar Gurdip Singh


Gurdip Singh was also responsible for bringing in Babolna Tetra Brown grand parent stock and was actively associated with the formation of Poultry Federation of India and continues to be a life time Honorary Member.Poultry India is proud to celebrate your success

Sardar Gurdip Singh

Leadership & Management

Celebrating the Legends of Poultry Industry - Poultry India 2015