PresentationOn

ORGANIZATIONAL APPRAISAL

Of

Presented By:-

Surbhi bhargava

M.B.A. 3rd Sem.

4066

CU of Haryana

AMUL- Anand Milk Union

Limited

INTRODUCTION

Formed in 1946, is a dairy cooperative movement in India

with 250 liters of milk per day

Today Amul dairy is No. 1 dairy in Asia and No. 2 in the

world ,

Amul has more than 150 chilling centers in various

villages.

Amul has spurred the white revolution of India,

No. 1 in Quality

Vision :

To be part of everyones life and provide satisfaction to farmers,customers,employees and distributors

Mission :

To motivate and dedicate workforce, expansion of distribution network, creative marketing, consumer education, pr

COMPETERORS

Synergistic Effect

Strength and Weakness

Competencies

Organizational Capability

Strategic Advantage

Organizational

Capability

Organizational

Resources+

Organizational Resources

Largest milk producer in the world.

More than 15 million milk producers

1,44,500 dairy cooperative societies across the

country

184 District Co-operative Unions

22 State Marketing Federations

Members: 13 district cooperative milk producers' Union

No. of Producer Members: 2.79 million

No. of Village Societies: 13,328

Milk collection (Daily Average 2008-09):

8.4 million liters

Milk Drying Capacity: 626 Mts. per day

Cattle feed manufacturing Capacity:

3500 Mts. per day

Organizational Resources

SWOT Analysis

Weaknesses•Risks of highly complex supply chain system•Strong dependency on weak infrastructure•Alliance with third parties who do not belong to the organized sector

Strengths•Largest food brand in India •High Quality, Low Price•World's Largest Pouched Milk Brand•Annual turnover of US $1504 million •Highly Diverse Product Mix•Robust Distribution Network

Competencies

Largest Milking Plant

Largest Storage Capability

Word’s largest cheese brand

Largest distribution channel

The 'utterly butterly' Amul girl

R&D skills

CAPABILITY

It provides an assured market at

remunerative prices for producers and

best of the technology

Strategic advantage

Synergistic Effect

High quality and low price

Largest distribution channel

Best of the technology

No. 1 dairy in Asia

R&D skills Larger milk prouder+