24 reasons you should stop spending money on social media

Thousands of journalists are waiting for you to screw up.

So are your customers.

… and your competitors.

Some people will pay money just to moan about you.

(Though most will do it out of malice, spite or boredom.)

Especially if you’re an airline.

Social networking companies don’t have your back.

You can’t predict — or even keep up with — the news.

You will get hacked.

At least one of your employees hates you.

And if they don’t now, they will if you ever fire them.

You’re a try-hard.

You’re out of touch.

Basically you care too much.

People are assholes. And they don’t want to be friends.

You will get accused of horrible things.

You may even accidentally do horrible things.

“Viral marketing” is a hoax.

Social media is an invitation to public ridicule.

#Hashtags are good for just one thing…

#McDStories

… damaging your reputation.

Things get even worse when you apologize.

There’s no evidence whatsoever that social media

drives sales.

You should resolve queries quickly and privately.

•  100,000 a month talking mention tesco •  50,000 @-mentions a month •  25,000 •  before general chatter •  all public

Figures provided by

Keep social media for customer service.

²  Crisis management ²  PR ² Marketing ²  Selling ²  “Engaging” with customers ²  Brand awareness ²  Creating content ²  Distributing content

²  Pro-active monitoring ²  Customer service

So turn off the computer.

Milo Yiannopoulos milo@yiannopoulos.net

@Nero

What’s the worst that could happen?