策展動⼒力　共⽣生共融

俞真@基督教新媒體運動

Reader’s Digest讀者⽂文摘

Curation策展

「為⼀一則訊息、⼀一件作品或⼀一個商品，　篩選資訊、賦予脈絡、創造情境，　並且提出看法、重組價值、分享串聯，　就是⼆二⼗十⼀一世紀的策展（curation）。」

～《策展的時代》

策展 Curation

• 篩選資訊 Filtering and Selection

• 賦予脈絡 Contextualisation

• 創造情境 Scenario Creation

• 提出看法 Views and Opinions

• 重組價值 Value Reconstruction

• 分享串聯 Share and Link

策展 Curation

• 少⼀一些選擇，多⼀一些關聯Less Choices, More Relevance

• 少⼀一些噪⾳音，多⼀一些關聯Less Noises, More Relevance

• ⽔水平更⾼高，⾨門檻更低Raise the bar with lower barriers

• 點：觸發點／焦點Triggering Point / Focus

• 線：關係的連線Line of Connection

• ⾯面：層⾯面與向度Perspectives

Triggering Point / Focus觸發點／焦點

⽤用⼼心

If everyone is busy making everythinghow can anyone perfect anything?

we start to confuse convenience with joy, abundance with choice.designing something requires focus

the first thing we ask iswhat do we want people to feel?

delight? surprise? love? connection?then we begin to craft around our intention

it takes time.there are thousand no’s for every yes.we simplify we perfect we start over

until every thing we touch enhances each life it touches.only then do we sign our work.

Intention

Bible in 50 words

God made, Adam bit, Noah arked, Abraham split, Jacob fooled, Joseph ruled, Bush talked, Moses balked, Pharaoh plagued, People walked, Sea divided, Tablets guided, Promises landed, Saul freaked, David peeked, Prophets warned, Jesus born, God walked, Love talked, Anger crucified, Hope died, Love rose, Spirit flamed, Word spread, God remained. Amen.

簡約就是精巧的極致Simplicity is the ultimate sophistication.

簡約就是精巧的極致 簡約就是精巧的極致Simplicity is the ultimate sophistication.

Line of Connection關係的連線

Line of Connection關係的連線

Perspectives of Curation策展的層⾯面與向度

http://ted.comTED Talks

Curation Power策展動⼒力

策展動⼒力• 善⽤用資源產⽣生新動⼒力

Better utilise resources to generate new power

• 重新建構持份者之間的關聯和關係，塑造新價值Reconstruct relevance and relationship among stakeholders and cultivate new values

• 從速度、闊度、深度各⽅方⾯面適切配對內容與讀者需要Match content with readers’ needs from the perspectives of speed, width and depth

策展動⼒力• 內容發送

Content Delivery

• 服務設計 Service Design

• 社群建⽴立 Community Building

• 資訊再⽤用Information reuse

• 協同效應Synergy

Together, we are stronger共⽣生共融

共⽣生共融• 屬靈內容 Spiritual content

• 內容沒有太強的時間性Not time-limited

• 透過分享，令屬靈智慧累積、深化、延伸Accumulate, deepen and extend spiritual wisdom through sharing

• 數碼出版與傳統出互相補⾜足Digital publishing and traditional publishing complement each other

共⽣生共融• 零和遊戲？

Zero-sum Game

• 同樣的核⼼心內容Same content

• 不同形式Different format

• 增值配套Value-added package

Strategy策略

策略Strategy

• 建設基礎，優化流程Build foundations & Streamline workflows

• 從開始就考慮多渠道出版的需要With multi-channel publishing in mind from the very beginning

• 訓練⼈人才，以切合新的出版需要Train staff to accommodate new publishing needs

• 優化運作流程，著重協同效應Streamline workflow and emphasize on synergies

策略Strategy

• 開拓市場，應對多元Develop markets and cater for variety of needs

• 賦權讓原有讀者社群成為與新讀者社群間的橋樑Empower original reader community to become the bridge to new readers

• 以靈活策略加強流通，讓讀者找到合適的材料Strengthen circulation with flexible strategy to facilitate readers to find the right materials

策略Strategy

• 累積經驗，持續提升Accumulate experience and be sustainable

• 全⺠民皆兵Everybody counts

• 以戰練兵Participate to train staff

• 知識管理：將個⼈人學習提升⾄至機構學習Knowledge management: Turn individual learning into organisation learning

策展動⼒力　共⽣生共融

俞真@基督教新媒體運動