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Intellectual Property RightsBasics of Patents
Case Studies & Examples
IPR – Conventional Approach
Basics of IPR
Types of IPR LawsJudgments
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IPR – Conventional Approach
Basics of IPR
Types of IPR LawsJudgments
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Case Study – 1
Patent Example – 1
“Synchronizing contacts”US Patent 7743024
Filed: 05/01/2007
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Patent Example – 2
“Method of transmitting data in a communication system”
US Patent 7817625, Filed: 03/12/2008
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Patent Example – 3
“User interface icon for a portion of a display
screen”
US Patent D627791, Filed: 01/06/2009
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Patent Example – 4
“Instant messaging communication system and method”
US Patent 7996775, Filed: 12/19/2007
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Intangible Assets – IPR
Do not exist in Physical World
Can be Characterized
They are not financial instruments like cash, bank
accounts, bonds & stocks
Can be Valued & Owned
Can be transferred
Can be Monetized
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Most Valuable Asset
BRAND IMAGE
More Valuable Than
PHYSICAL ASSETS
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Most Valuable Asset
SECRET FORMULA
More Valuable Than
PHYSICAL PLANTS
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1. Patents: right to exclude others from manufacturing, using or
marketing an invention for a limited period; Brands are built around
patents e.g. Apple (iPod, iPhone, iPad)
2. Trademarks: words, symbols or devices - registered and protected
by law - a name, logo, or tag line
3. Copyrights: legal protection to authors for original works of
authorship – software (code), books, films, plays, compositions
Intangible Assets – Valuation
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Thank You!
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