8 Dangerous Myths about Trademark Registration

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http://TrademarkFactory.Ca



1. EVERY successful business has them.

2. Trademarks are like fire insurance. You never want to actually need it.

3. You wouldn’t let your child go to a battlefield without protection gear and ammo. Or would you?

3 Eternal Truths About Trademarks



What you will learn:

1. What trademarks are and why we need them

2. 7 benefits of trademark registration

3. When you should register your trademarks

4. 8 deadly myths about trademark registration

5. Q&A

6. Free goodies!



Why listen to me?

Author of The Ultimate Insider’s Guide to Intellectual Property.

IP lawyer with 20 years of experience.

Provided legal services to clients ranging from one-man startups to:



Where Can You Get More Info?

1. The Ultimate Insider’s Guide to Intellectual Property: http://ipbook.ca

2. Series of educational cartoons on trademarks: http://trademarkfactory.ca/cartoons

http://ipbook.ca/

http://trademarkfactory.ca/cartoons





Definition of a Trademark

A trademark is a feature unrelated to the characteristics of your products or services which allows your business to help customers and consumers distinguish your products and services from identical or similar products and services of everyone else.



5 main things to trademark:

1. The name of your business

2. Names of your products

3. Names of your services

4. Logos you use to identify your business, products, or

services

5. Taglines you use to identify your business, products,

or services





7 Benefits of Trademark Registration

#1

Protection is FEDERAL




#2

Protection BEFORE use




#3

Presumption of VALIDITY and OWNERSHIP




#4

Valuable ASSET=




#5

FREE and AUTOMATIC protection




#6

Found in the REGISTER




#7

Makes it easier to protect the brand

internationally





3 Situations To Register Your Trademarks

1. Imagine receiving a cease-and-desist letter demanding that you change the name of your business, your products or your services.

If the cost of rebranding would be high or if you think you might consider fighting over this in court—register your trademarks.




2. Imagine seeing your competitor use YOUR trademark to advertise THEIR products and services.

If you think you might consider fighting over this in court—register your trademarks.




3. Will your trademarks help you get more money for your business if you decide to franchise, license out, expand or sell your business in the future?

If your brand has value to potential buyers and franchisees—register your trademarks.





MYTH #1: We’re too small / It’s too early 1. OK with losing your

brand?

2. OK with your competitor using your brand?

3. No value in your brand if it was ever to become successful?



MYTH #2: I already registered my company name, I don’t need a trademark

PepsiCo Inc.



MYTH #3: My brand should describe my products and services



MYTH #4: If I can use it, I can register it & If I can register it, I can use it

CAN USE CAN’T USE

CAN REGISTER Trademarks that infringe unregistered prior rights

CAN’T REGISTER Descriptive marks



MYTH #5: Trademarking is expensive…



MYTH #6: Trademarking is quick & simple…



MYTH #7: I can do it myself



MYTH #8: All trademarking firms are the same.

I just need to find the one with the

lowest price…



• Free Trademark Search and opinion

• Single All-Inclusive Flat Fee

• Each file reviewed by trademark agent /

attorney

• 100% money-back guarantee





Send email to [email protected]

Receive:1. Ebook: The Ultimate Insider’s Guide to

Trademarks

2. Report: 5 Trademarking Rip-Offs You Should

Avoid

3. Report: 8 Dangerous Myths About TM

Registration

mailto:[email protected]



Get a bonus of at least $1,450:•FREE Trademark monitoring services ($250)•FREE 3hrs of legal advice / consultations ($1200)•FREE book The Ultimate Insider’s Guide to Intellectual Property

1. Request a free trademark search at http://freeTMsearch.com

2. Mention this webinar3. Order our ALL-INCLUSIVE package for at

least 1 trademark before March 31, 2015

http://freetmsearch.com/



If you have any questions:

http://trademarkfactory.ca

778.869.7281

[email protected]

http://ipbook.ca

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8 Dangerous Myths about Trademark Registration