13 September 2011 slide 1 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY

Lorin David Kalisky, Founderlorin@zenlist.com

France: +33 (0)6 74 74 88 85USA: +1 (415) 860-7550

13 September 2011 slide 2 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY

: Company Snapshot

Lorin Kalisky, founderProduct design, strategy, mar-comhttp://about.me/odog

Ilya Khamushkin, developerBack-end, UX, JavaScripthttp://twitter.com/dobrych

Robert LeppoByzantine Ventures

Mark LudwigByzantine Ventures

Timothy BovardEntrepreneurINSEAD

Miranda BotheEntrepreneur

Yann LechelleEntrepreneurFounder, AppsFire

Team

Financials

$200K F&F funding, 2009-2011

$350K Currently seeking

Technology• Linux / nginx • MongoDB / Python• Tornado / jQuery• Home-brewed jsMetal framework (open-sourced)

Investors/Advisors

13 September 2011 slide 3 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY

Zenlist is like “Google AdSense for Classifieds”.

It lets any website publisher embed relevant

classified listings in their website and earn money.

: Classifieds for every website.

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• Worldwide classifieds market: > $100B

• Online classifieds (USA only): $14.1B

• Classifieds comprise 10% of total online advertising

• Online Classifieds revenue doubling since 2005

• Success of “traditional” classifieds determined by volume of audience via a mass-market, destination site

: Our Market

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• Numerous niche sites and services for (mostly) employment and real estate.

10% of market

Facebook and other very large web properties

A safe craigslist

International network of classifieds sites

: Our Competition

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• The remaining 150 million websites & blogs in the world and their audiences

• Website publishers want relevant, engaging, experiences for audiences and better monetization

• Website audiences want a trusted and effective classifieds experience (“Zenlistings”)

: Our Customers

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• For website publishers, Zenlist Publisher offers a sticky ad network with strong monetization opportunities

• Any website that runs banners or text ads can easily run “Zenlistings”

• For website audiences, Zenlist Classifieds means relevant social listings by people sharing common interests

: Our Solution

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• Easy copy-&-paste embedding in any website

• Publish a stand-alone classifieds section or as IAB-standard banner ad units

• Audience can browse, reply to, and post listings

• Zenlist syndicates listings to publisher network

• 100% customizable look-&-feel

• API supports custom integrations and third-party applications

: Our Product

The Zenlist IAB-standard “Medium Rectangle” 300x250-pixel widget

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• Publishers embed / integrate for free

• End-users post listings for free

• End-users pay for featured listing upgrades

• End-users pay for syndication upgrades

• Source publisher shares upgrade revenues

: Our Business Model

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• 2009: “Friends & Family” round $200k

• March 2011: Soft-launch/beta release

• July 2011: Commitments from 2 large publishing platforms representing over 500K individual publishers

• Spring 2011: Public Release

• Summer 2011: “Seed+ Round” (seeking $350K)

: Milestones

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: Contact

Questions, feedback:

Lorin David Kalisky, Founder & CEOlorin@zenlist.com

France: +33 (0)6 74 74 88 85USA: +1 415 860 7550