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What is its purpose?
• Make customers aware of your product or service• Draw customers to your business• Enhance the image of your company• Announce new products or services
False advertising?
• false or misleading statements• misrepresentation of the product that may negatively affect many
customers• somewhat illegal and unethical
Why some companies still do it?
• to convince customers to buy their products• take advantages of those customers who lack of knowledge and trust