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Anders Olsson, Group CCO
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Source: Analysys Mason Source: Tele2
EUR 10
EUR 15
EUR 20
EUR 25
2010 2014
To
tal D
ata
Usa
ge
3G
LTE
Jan 2012 Oct 2014
Source: Tele2
Q3 13
Q4 13
Q1 14
Q2 14
Q3 14
•
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0%
10%
20%
0
200 000
400 000
Jan 2014 Sep 2014
Sold add-ons Share of customer maxed out of base bucket
•
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•
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62% 56% 47%
38% 44% 53%
0%
50%
100%
Q1 2014 Q2 2014 Q3 2014
1GB Bucket 2-20GB Bucket
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* ASPU trend for Pre- and Postpaid Residential
+ +
Source: Novus
0% 20% 40% 60% 80%
Law enforcement
Charity organisations
Governmental organisations
Retail & Consumer goods
Publishers
Media & TV
Religious organisations
IT industry
Travelling & Tourism
Automotive industry
Gaming industry
Telecom industry
Most trustworthy Second most trustworthy Third most trustworthy
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Feasibility Launch Prep.
Feasibility Launch Prep.
Feasibility Launch Prep.
Feasibility Launch Prep.
