Portia Ventures Private Ltd24, Angelo Nagar, Kosappur Chennai - 600 121

Phone: +91 92449 97970 / 92449 97971

Mobile : +91 99400 97971; Email: venkat@portia.co.in

Website: www.portia.co.in ; www.indiamart.com/portiaventures

AGENDA1) Portia - Background2) Our Team – Brief Profile3) Business we do4) Product Snapshots5) Mithula product range6) Exports7) Cold Storage8) Customer base9) Industry Association10) Summary Financials11) Bankers details12) Fund requirements13) Utilization of Funds14) ROI15) SWOT16) Future Plans17) Questions

Portia – Background

• The promoter’s prior experience of working with MNC brand like BASKINROBBINS, prompted him to start a food product business of his own. Hissuccess with Baskin Robbins was a big plus for his motivation to start a businessof his own.

• PORTIA FOODS PVT LTD was formed in December 2006 , as a private limitedcompany by Mr.S.Venkatramanan to enter into the food products business.

• In due course of time Portia started BASKIN ROBBINS outlets in two prominentlocalities of Chennai metropolis, viz., ADYAR & KILPAUK

• Later Portia got the distributorship for India’s Diary product Giant AMUL for itsentire range of products for Chennai city and followed it up with HIMALAYASIMPLOT food products.

• In the year 2010 Portia had setup its own Cold Storage facility in the outskirtsof Chennai to store it’s Ice Creams, and also other frozen food products whichit deals.

• In the year 2012, Portia Foods was re-names as Portia Ventures Pvt. Ltd. Tocater to the global market and start getting into export business

Our Team – Brief Profile

S . Venkataramanan – Managing DirectorPortia is ably led by S. Venkataramanan, (Venkat) since its incorporation. Venkat is afirst generation entrepreneur, who has led from the front to take Portia to what it istoday. He has significant experience in the food products industry having servedcompanies like Baskin Robbins, etc. His in-depth knowledge of concerned filed,years of industrial experience as well as imaginative approach have also makepossible for us in garnering large customers’ support. Venkat is aiming to take thecompany to the maximum people to achieve maximum success in the business. Hehas got good contacts with large corporate to expand his business and to tap thebusiness potential available with them.

R.S.Ramachandran,Director- Technology & OperationsRamachandran (Ram) is a Technocrat who has 3 decades of experience in theInformation technology field, having worked with MNC’s in India and Abroad.During his IT tenure, he has had opportunity to execute IT projects with FMCGcompanies including food and food processing industries. He has a high degree ofpassion to become an entrepreneur and desired to associate himself with PortiaVentures to bring his dreams to a reality. Ram will be supporting Venkat to take thecompany to the next level both technologically and operationally and help inachieving a higher growth rate in shorter span of time, leveraging his high level ofcontacts in India and overseas.

Business we do• Portia Ventures is into the following business :

Distributors and C&F agents for: AMUL range of food products

Himalaya Simplot range of food products

Ice Cream Parlors Baskin Robbins Ice Cream Parlors in :

Adyar

Kilpauk

Bulk distribution of Baskin Robbins & AMUL Ice creams to cater to: Party orders

Hotels & Restaurants supply

Manufacturing and marketing of MITHULA own range of Food Products which includes: Spices & Spice powders

Variety of Pickles

Variety of Rice Mix

Variety of Pappads & Applams

Masala Powders

Snacks

Frozen food

Product Snapshots

GUJARAT CO OPERATIVE MILK MARKETING FEDERATION LIMITED,

The Company has tied up with AMUL as distributor to supply the company’s products in Chennaifor all Modern Format Stores, Super Chain Stores, Hotels, Institutions etc., the company hasestablished a retail showroom in Ashok Nagar, Chennai and also participate in all events, tradefairs, exhibitions etc., to increase the retail sales. The company is presently doing a turnover ofRs.35 lacs per month and plan to increase the volume by Rs. 50 lacs per month in another threemonths time.

Where the World Goes for Ice Creams!!

Baskin Robbins has a manufacturing unit at Pune. Ice creams will be supplied through refrigeratedtrucks. The size of a scoop would be 70gms and 125ml. We get around 30 scoops in a 4 liter bulk.The franchisee will purchase ice creams at a specific price and the difference between the purchaseand selling price per cone constitutes gross margin. Catering orders – we specialize on caterings tomarriages, parties, get to- gather and all other functions. We cater to customers with uniquedisplay at a very special rate. All Marwari’s and Guajarati’s prefer only vegetarian products theyprefer to have Baskin Robbins in their menu on all their wedding functions

Product Snapshots

Himalaya Simplot International Limited:

Himalaya an Indian Herbal manufacturing company in association with JV Simplot, USA has formeda joint venture company in Himachal Pradesh for manufacturing of frozen potato products likeFrench fries, Veg. Burger Patti, etc., with almost 13 SKU in the list. We have signed up with theCompany for storage of their products in our cold storage facility and distribute the same thru ourreefer vehicle to their distributors. The products are in high demand with lot of hotels, and the lifeof the products in one year from the date of manufacture.

Portia Ventures is also now working on launching food products like Flour varieties, spices, spicespowders, food ready mix in its own brand., in the process of it the company has identified a brandname and filed for Trade mark registration, and waiting for its approval. Initially the company isplanning to launch these products with a third party manufacturing and only the marketing andbranding will be done by Portia Ventures., based on the market capture with our brand products.The company will decide on its own manufacturing setup.

Portia Ventures Own Range of Food Products

Mithula Product Range• Mithula Product Range

consists of :

Pickles

Rice Mix

Pappads

Applams

Vadams & Vathals

Spices

Spice Powders

Masala Powders

Snacks

Frozen food

Fresh Fruits

Etc …..

All neatly packed and labeledinappropriate size and quantity

Export Business• Portia Ventures has successfully ventured into Export Business as

well and it has confirmed enquiries from potential customersfrom overseas for products like :

Granite Slabs Instant sticks and Dhoops Handicraft Items Mithula range of Products Etc..

• Portia Ventures has bagged its first Export Order from itscustomers in China & Hongkong worth $200,000 (approx) forsupply of Granite slabs from India.

• Confirmed LC’s have been opened by the customer in favour ofPortia Ventures Pvt. Ltd.

• The process of packing and shipping is in progress and expectedto be completed by 15th of January , 2013

Cold Storage• Portia Ventures have built a medium sized COLD STORAGE facility in the

outskirts of Chennai, in Kossapur.

• This facility is currently storing its Ice Creams and Frozen food products , apart from leasing to few customers who deal in products requiring cold storage

• The facility is an expandable one and Portia plans to built the additional facility soon to cater to the huge demands for Cold Storage units in Chennai

• Portia sees a great potential and demand raising in the coming days in this business as FDI takes shape in India

• Portia already has some solid enquiries from few of the FDI investors in Chennai

Customer Base

• Portia over the years has built a strong customer base and thrives on its repeat business year on year. Some of the very high profile customers it has are :

Reliance Fresh outlets

Nilgiris outlets

Big Bazaar

Taj Hotels

Spencer's

The huge population of Marwaris in Chennai

Local Kirana Stores

Etc ….

Portia also has its customers for the leasing of the Cold Storage facility in Chennai, some of them are :

Kohinoor Foods

Local fruit vendors

Industry Associations

Portia has to its credit the membership and certification from thefollowing State and Central government bodies and enjoys hostof privileges provided these organisations:

1. Registered as a SSI unit with Ministry of Commerce and Industry , Govt ofTamil Nadu - SSI

2. Registered License holder of Taminadu Food Safety and DrugAdministration Department – FSSAI

3. Registered and Certified Member of Agriculture and Processed FoodProducts Export Development Authority, Ministry of Commerce &Industry, Govt of India - APEDA

4. Holder of IEC code, certificate of Importer and Exporter , fromDepartment of Foreign Trade, Ministry of Commerce & Industry, Govt ofIndia – IEC

5. Registered Exporter of Spices with Spices Board of India, Ministry ofCommerce & Industry – Spices Board

Summary FinancialsSales Revenue – Amount in INR

Profit after Tax – PAT – Amount in INR

EPS – Amount in INR

Year 2009 Year 2010 Year 2011 Year 2012

80 Lakhs 94.50 Lakhs 227 Lakhs 397 lakhs

Growth Growth Growth Growth

63 % 19.3 % 140 % 75 %

Year 2009 Year 2010 Year 2011 Year 2012

0.53 lakhs 0.71 lakhs 5.12 lakhs 6.84 lakhs

Growth Grwoth Growth Growth

66 % 33 % 621 % 34 %

Year 2009 Year 2010 Year 2011 Year 2012

2.43 2.94

Bankers Details

The following are the companies Bankers:

1. Oriental Bank of Commerce

Branch : Kilpauk branch, Chennai

Nature of Account : Current Account

Facilities : Bank OD Limit of Rs. 1.3 Crores in the form of Term Loan, Cash Credit.

2. HDFC Bank

Branch : Kilpauk branch, Chennai

Nature of Account : Current Account

Facilities:

Funding Requirements• Portia is poised for a steady growth in the coming years due to the

introduction of its own range of products , MITHULA.

• To give fuel to the growth plans Portia now seeks , additional funds frompotential Investors, financial institution , banks in the form of:

Private Equity Investments

Unsecured Loans

Bank OD Limits

Secured Loans

Quantum of Funds Required

Rs. 5.0 Crores in the next 1 to 3 months

Immediate requirement – Rs. 1.5 Crores

Lock-in period – Minimum 5 years

Funds Utilisation

Portia intends to utilise the investor funds for the following purpose:

1. Meet Export commitments

2. To support Marketing and Branding of Mithula range of products all over South India

3. To enhance the cold storage facility and build additional capacity

4. To enhance the Supply / Chain logistics facility and increase the distribution network

5. To meet current working capital requirements

ROI to Investors

Portia will be happy to offer the following options are to Investors as part of the ROI on their Investments / Loans :

– Equity stake in the company

– Director position

– Buy-back options

– ??

– ??

(Venkat please modify and complete this slide)

SWOT AnalysisStrength

• Highly knowledgeable Promoter

• Strong team to deliver

• Excellent goodwill

• Very strong line of product offering

Weakness

• Risk taking ability

• Managing market dynamics

Opportunity

• High demand for Cold Storage facility

• High demand for Indian ready to eat products in the overseas market

• Changing habits of Indian consumers towards ready to eat food

• Constant seasonal demands for Ice creams

Threat

• High degree of competition

• Maintainability of robust distribution network

• Market conditions due to inflationary trends

Future Plans

The following are the future plans for Portia Ventures:

1. Full fledged focus on Export business and fulfill all the current enquiries

2. Set-up own manufacturing facility for MITHULA products

3. Enter into strategic alliances with FMCG companies for distributing its products in Tamil Nadu

4. ??

5. ??

6. ??

(Venkat please complete or modify this slide)

Questions ?