Lavish Shoestring™

in Partnership with Amazon

We Supply Vintage & Antique Products at Scale

We Take This….

And We Make It into This….

Lavish Shoestring™ Goal

Become the major Branded Supplier in the largely untapped and fragmented £10+ billion market of vintage and antique products; of low to middle range value; in home & garden categories; worldwide and cross audiences; fuelled by technology, logistics and customer service.

Problem

Highly Fragmented Market Supply

e-Tailers Want but Cannot Get a Hold of Stock

Unsuitable for an average shopper expecting a fast, “no hassle” and “easy to grasp” purchase experience

Lavish Shoestring™ Solution1. Smart Buy (1st stage) & Consignment Marketplace (2nd stage) - we source unlimited volumes of stock, efficiently & cost effectively using LSS Bible, RTB, Resell, Consignment. UK pool of readily accessible relevant products is well in excess of 15 mil items/year – we know how to create a steady and controlled supply from all the fragmented sources. Consignment Marketplace will increase it significantly.

2. Smart Catalogue - we process products fast on a data intense, self-learning platform – traditionally a resource intense stage, we make it into a simple and fast logistics process, that does not rely on skilled labour

3. Central - we distribute a feed to retailers and control simple logistics chain

4. Smart Product Tag - we collect, control & reuse product data, making it a Big Data, also using NFC, QR, Smart Ink. More data enhances cataloguing ability, allows dynamic stock purchase control, re-purchase of sold items etc.

1a. Sourcing Stage 1 – major suppliers: Runners (bottom of the food chain) – freelance dealers who specialise in auction/house clearances and upsell their stock for

small margin. We use LSS Bible - a printed catalogue with prices that tells them what we buy – to be upgraded to RTB (Real Time Buying) – a digital catalogue or app. Runners bring the stock to us; purchasing volumes brings price down.

Regional Charity Warehouses, where donations are sorted & priced before despatch to shops. Auctions – more than 500 UK based online registered auctions who sell our type of products. 500 x 1 sale/month x 1000

lots = 500K/month (heavily discounted calculation). Antique Fairs – 100s of regular UK fairs/year. Major are up to 4K dealers at a time.

1b. Sourcing Stage 2 (in addition to Stage 1, not instead of): Resell – customers can resell the products they purchased. We keep easily accessible data on every sold item (see NFC

explanation lower). Consignment Marketplace – start with businesses, expand to public Possible partnership with “hoover-buyers” such as MusicMagpie

2. Smart Catalogue We see demand in supplying a simplified short product description with base keywords present – mainly due to short attention span and lack of academic knowledge of vintage/antique. On the other hand – demand for superb visual presentation of products.Currently we use a prototype catalogue based on Excel.Second stage – all products are barcoded and data is gathered into templates that are adjusted and finalised by a cataloguer.Final stage – full automation with selective human QA at the final catalogue; unusual items dealt separately. The more data we have – the more efficient we become.

3. Smart Product TagWe aim to be a branded supplier, so we brand every product with LSS NFC (Near Field Communication) tag, coded with product URL in our database (we ran a pilot with NFC cards, but will use QR, Smart Ink and any other new tech for tagging). Customers can easily access the data and we can mount any services on the platform, mainly the Buy Back/Consignment. It is also a new customer acquisition tool. Instead of losing the knowledge and hence money, customers can realise more money with us through this tool; and the aim is to make people associate vintage/antique & quality second hand with Lavish Shoestring.

Distribution ChannelsOrange = live or agreement in place

LavishShoestring.com – e-tail and flash sales Marketplaces – Amazon.com, eBay, Etsy, 1stDibs …. e-Tailers & e-Malls – WorldStores, Fab.com, Gilt,

NotOnTheHighStreet, Net-a-Porter …. Social Sellers – Fancy, Uncovet, Wanelo, Svpply, Wish, Vaunte,

Bureau of Trade, Pinterest …. Curated Platforms – Achica, Casafina, Deconet, One Kings Lane,

RueLaLa, Beyond the Rack, HauteLook …. Niche Platforms – wedding registries, shoppable design & food

blogs, Zola, Food52, Lover.ly, Lot18 …. Brick & Mortar Retailers – anyone who can carry our virtual

digital catalogue

Our Bootstrapped Achievements

First to MarketScouted by Amazon for an antiques pilot & the only

such Amazon merchant to be granted a Brand StoreGross margin 70%+ prior to any optimisationNo skilled labour required – can process 1000s

items/monthNo comparable competitionMajor media publications regularly source our

products

Raising £75,000

Scale up the processExpand retail contractsStock acquisitionZero ad budget

Live Lavish on a Shoestring

About Lavish Shoestring™

Started operating 2012, Oxford, UKFunding Bootstrapped

Jacob Khokhlov CEO, Co-Founder5 years @ MyThings.com; 2 years @ 62days.com; Sotheby’s LondonOxford University DPhil; Art History & Egyptology

Sharen Custer August VP Merchandise, Co-Founder25+ years in antiques & jewellery tradeVP UK Gemology @ IMC Invest Mining Company

e: jk@lavishshoestring.com / p: +44 (0)7903 749 112 / skype: jakobkhokhlovwww.LavishShoestring.com

Lavish Shoestring™

Roadmap & Numbers

We Started Here….

We Want to Get Here….

Established stock sourcing network – able to deliver 5K+ products/month immediately

Designed cataloguing & logistics platform – 1st stage implemented

Tested 11 distribution channels – 20+ more in pipeline pending stock increase

Processed 2000+ products & sold 800+ (400+ products were a consignment pilot from a business, mainly jewellery; not our purchased stock)

Key Elements Done

Product Processing at Scale

Meet The Replicator - a base working unit of LSS

① Handle ② Photo ③ Catalogue

250 products per day - average processing capacity when dealing with diverse items

Increases up to 500 while processing similar itemsAllows modular, fast and simple company scaling by

replicating the same teams with stock increase