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KeyWifi is the global wifi-sharing cooperative that harnesses unused internet bandwidth for safe, secure sharing with on-the-go net professionals and underserved communities around the world.
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Adam Black, Founder [email protected]
Funding Pitch
• Problem• Solution / Wifi Sharing• Product Description• Market size• Marketing/ Acquisition strategy• Company history• Management team• Capital raising
Families in the top income quartile have twice the rate of
broadband adoption of bottom-quartile families
ACCESS COST
85% BANDWIDTH
UNUSED
Problem
70% OF THE PLANET HASNO ACCESS
Members
Contributors
Subscribers
Contributors share their wifi on their terms, controlling hours of access and numbers of users
Subscribers pay less than $10 per month for unlimited access to the network
Small businesses and local nonprofits will provide free hotspots to serve their communities and gain visibility into the network
Two-thirds of subscriber fees go to hotspot contributors
Solution: Wifi Sharing
The Worlds first Peer-to-Peer Internet Access platform
Securely Accountably Privately or Publicly Paid or free No Hardware,
Software downloads or contracts
And VIRAL! Less than $10 mo. Pay as you go. 2/3rds of revenue
stays in the community
A web based service that lets anyone safely rent or share their wifi to others, creating a wifi network of unlimited potential and a new marketplace for Internet access
Market Size
• Demand for Wifi Roaming– 1.2 billion wifi-enabled devices will ship in 2011 alone*– By 2020, 10 billion mobile internet devices will be in use, up 2 billion today.**– Indian Akash Tablets now <$60, price goal $35 or less.– Device owners prefer wifi to 3G when available– 4G/LTE is not a discount market solution
• Underserved Communities*** – 34.6 million households US are not online;– 8.3 million of them say the reason is access is too expensive– 70% of the world population is not online
• unserviceable by ISP’s at current price points users are able to pay
• Available Capacity– literally millions of wifi hotspots available everywhere– Most are not being used to full capacity – Few individual users have a way to share or generate revenue from their surplus
bandwidth
*IHS iSuppli **Morgan Stanley report, ***FCC/Pew/UN
• Creation of Pilot projects in high-density communities with low rates of internet access
• Recruit “early adopters” and “community do-gooders” to share their wifi and support the network
• Recruit ISP’s
• Reward mechanism promotes viral adoption– Contributors recruit subscribers to increase revenue– Subscribers recruit contributors to increase supply of wifi
and value of their subscription
Marketing Strategy
Queens, NY Pilot Project
Management Team
ADAM BLACK, FOUNDER25 years in creative project development, team building & production management. Founder Save-Ningaloo.org, SustainabiliTV, Shared Squared NY. Background in technology - Bio-tech London University
TOM HUGHES - CO-FOUNDER, PRODUCT DIRECTORInformation-industry veteran: President / COO - The Connors Group - 2008 – 2010SVP Technology Strategy - Moody's Analytics - 1993 - 2008
SHIVKUMAR JAGANNATH - CTO 19 years in Communications technology, System Architecture & Technology focus on ISPs and Wireless Technologies. CTO for Wireless Broadband Mesh ISP (Wi5) in India for Zylog Systems.
JERRY SPIEGEL - CO-FOUNDER, LEGAL / BUSINESS AFFAIRSPartner at the NY law firm FKKS Well versed in wifi network community space Advisor to NYC Wireless. (Community wifi NY)
Origin Story, Chatham, NY
Company History
• Conceived idea renting wifi whilst building an Eco Cottage upstate, where Internet cost $70+ a mo.• Late ‘09 Friends and Family funding, legal team recruited for equity • 2010 hiatus, due to birth of son
• Spring 2011 - Tom Hughes joined team spring– TEDXEast talk peaked early interest, early ISP & partner deals – KW1.0 build completed by mid 2011, tested new security, design solution found
• Summer 2011 New KW2.0 architecture development.– Echoing Green, IBM Smart Camp, Common Pitch NY, Startup Foundation selection honors– CTO Shiv Kumar joined the team after global search for WPA2 expert
• Late 2011-2012 unique IP developed – EDFP Pilot project Queens initiation of ERDA community– Sourced additional finance from management team – Built KW 2.O Jan-March
• 2012 Marketing & Design team recruited – Press discovery February, Invitations to present/demo at conferences – Initial product testing going well– Crowd funding campaign initiated– Seed Funding round initiated
• Private Beta Launch planned for 15th March• Over 750 signups, Recently 750+ visits per week, Site viewed in 100+ countries
Capital Raise & Purpose
• Thank you very much for your interest. Qualified investors should contact KeyWifi for more information:
• Or through Linked Inhttp://www.linkedin.com/in/tmh176
Adam Black, Founder. [email protected]
Appendix: Recent Press
