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This is how we approached the structuring and design of the market slide for a medical investor presentation in the field of multiple sclerosis.
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Improving “The Market” Slide in a medical presentation?
What does the fox say about
We created a presentation
for a company in the field
of multiple sclerosis.
Their
market
slide:
We received their original slide deck
• No structure
• No clear flow
• Too much
information
• Too many colors
In addition….
:Predominant age: 20-40
1:1000Worldwide incidence
Higher
incidence in
Northern
European
descent and in
temperate
climate, but the
latitude gradient
is decreasing
The ratio is
increasing now
189 per 100,00
↑↑prevalencein Sweden 1–3% risk of MS among 1st-degree relatives
worse prognosis
Highly variable and unpredictable
MULTIPLE SCLEROSIS: leading cause of non traumatic
neurological disability among young adults in Europe
Title is too long and fonts are
too small. Slide titles should
be dominant and immediately
noticeable.
Read more about perfecting a
slide’s title here.
:Predominant age: 20-40
MULTIPLE SCLEROSIS: leading cause of non traumatic
neurological disability among young adults in Europe
The ratio is
increasing now
189 per 100,00
↑↑prevalencein Sweden 1–3% risk of MS among 1st-degree relatives
worse prognosis
Highly variable and unpredictable
1:1000Worldwide incidence
1:1000 is a difficult figure to
relate to and could seem
insignificant. The total number
of patients would be easier to
comprehend.
Higher
incidence in
Northern
European
descent and in
temperate
climate, but the
latitude gradient
is decreasing
:Predominant age: 20-40
MULTIPLE SCLEROSIS: leading cause of non traumatic
neurological disability among young adults in Europe
1:1000Worldwide incidence
The ratio is
increasing now
1–3% risk of MS among 1st-degree relatives
worse prognosis
Highly variable and unpredictable189 per
100,00
↑↑prevalence
in Sweden
With all due respect to the
Swedes, growing prevalence
in Sweden is not motivating
to most investors.
1:1000Worldwide incidence :
MULTIPLE SCLEROSIS: leading cause of non traumatic
neurological disability among young adults in Europe
The ratio is
increasing now
189 per 100,00
↑↑prevalencein Sweden 1–3% risk of MS among 1st-degree relatives
worse prognosis
Highly variable and unpredictable
Predominant age: 20-40
Ranges are difficult to grasp. Better to
show a single number such as the
average or the median. Your backup
materials should include all researched
data and their sources, of course.
We took the time to understand the story they wanted to tell.
The main points were that MS:
Is a highly
prevalent
neurological
disease
Affects
mostly
women
Debilitates
young
adults
Is highly
genetic
A four step
process
Share
Structure and flow
Slide 1: Market
Show a large picture that
represents the patient population
(young, female, disabled,
Caucasian). Market size will
appear on the slide.
Slide 2: Demographic
Create a set of icons for the 3
main characteristics (young,
female, genetic). Show data for
each.
To prevent information overflow,
we split the data into two slides.
1
Before After
Is a highly prevalent
neurological disease
2.5M people are
affected by MS
More prevalent in women 67% women
Affects young adults 27yrs at onset
Is highly genetic ~2% close families
Tangible languageWe created meaningful short sentences.
Numbers that are easy to relate to were added.
2
Relevant backgroundsWe prepared two color
backgrounds that reflected
the field of neurology.
3
Images that workWe found an appropriate image of the target
demographic and designed the fitting icons.
4
Piecing it
all together
Share
2.5M peopleare affected by MS
The leading cause of
nontraumatic neurological
disability among
young adults.
27yrs
at onset
67% women
~2% close family
Before After
Click here to download
your free copy of our
eBook about creating
great medical
presentations.
Chen Sirkis owns CadenSee,
a medical-focused
marketing communication &
lead generation consulting firm.
Let’s keep in touch!