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The online cause marketing platformThe online cause marketing platform
What motivates us to buy stuff?What motivates us to buy stuff?
Awareness
Peers
Awareness
Peers
Discounts
…CAUSES
Discounts
…CAUSES
Cause can influencebuying behaviorCause can influencebuying behavior
79% of us say we
would be likely to switchbrands to one associated
with a cause.
79% of us say we
would be likely to switchbrands to one associated
with a cause.
85% of us have a
more positive image of a company when it supports a cause we care about.
- Cone Communications
85% of us have a
more positive image of a company when it supports a cause we care about.
- Cone Communications
“a cause we care about”“a cause we care about”The more personal our connection to a cause, the more of a factor it
becomes in our behavior
The more personal our connection to a cause, the more of a factor it
becomes in our behavior
“my cause matters most”“my cause matters most”“When you buy X, we’ll donate $10 to...
United Way of Greater Providence
Foundation for Better Recycling
Police Benevolent Association of Texas
[MY NIECE’S GIRL SCOUT TROOP]
“When you buy X, we’ll donate $10 to...
United Way of Greater Providence
Foundation for Better Recycling
Police Benevolent Association of Texas
[MY NIECE’S GIRL SCOUT TROOP]
Cause marketing is expensive and difficultCause marketing is expensive and difficult
… and reserved to big brands(for the same reasons we used to need travel agents)
… and reserved to big brands(for the same reasons we used to need travel agents)
~5,000 Companies~1,000 Causes~$1.7 Billion
(2010)
~5,000 Companies~1,000 Causes~$1.7 Billion
(2010)
With Cauzoom:cause marketing for everyone
With Cauzoom:cause marketing for everyone
27.5 million+ Sellers1.4 million Causes
$1.2 trillion cause-related sales
27.5 million+ Sellers1.4 million Causes
$1.2 trillion cause-related sales
Three playerson the platform:Three playerson the platform:
•No fees•“Web simple” to use•Access to thousands of unique offers raising money with each sale
•No fees•“Web simple” to use•Access to thousands of unique offers raising money with each sale
Sellers
CausesShoppers
Three playerson the platform:Three playerson the platform:
•Sell ANYTHING
–Special offers
–Crafts/art
–Services
–Merchandise
•“Web simple” to use•Printable vouchers/
shipping notices•Withdraw funds on
demand•Halo effect: icing on
the cake
•Sell ANYTHING
–Special offers
–Crafts/art
–Services
–Merchandise
•“Web simple” to use•Printable vouchers/
shipping notices•Withdraw funds on
demand•Halo effect: icing on
the cake
Sellers
CausesShoppers
Three playerson the platform:Three playerson the platform:
•Access to thousands of unique offers via email and web
– Buy familiar products from sellers you know.
– Try new items from sellers who support your cause.
•Every purchase supports your selected cause
•Access to thousands of unique offers via email and web
– Buy familiar products from sellers you know.
– Try new items from sellers who support your cause.
•Every purchase supports your selected cause
Sellers
CausesShoppers
Buy stuff.Support causes.Buy stuff.Support causes.1. Cause marketing for everyone2. Every purchase benefits
my most important cause3. “Web simple” to use
… the Ebay of Cause Marketing
1. Cause marketing for everyone2. Every purchase benefits
my most important cause3. “Web simple” to use
… the Ebay of Cause Marketing
Our beta is live.Our beta is live.
http://[email protected]
@cauzoom
http://[email protected]
@cauzoom
