Mission Statement [ Product type – Customers - Market Need ] : Products advertising can be really hard to organize, unless contacting known agency with high [expences]expenses. Moreover it is possible to notice how the online advertising and physical advertising are apart. The mission of [Adsquare]ADSQUARE is the creation of a new platform that binds together the digital and the physical advertising in a easier and innovative way. [Adsquare]ADSQUARE proposes a new way to think the advertising online giving to it other access points from the real world. In such way we believe to provide new, powerful and richer advertising campaigns. Our purpose is to create a simple solution that wants to exploit this two realities contemporaneously. Using [Adsquare]ADSQUARE will be really easy, we in fact aim to the small and medium-sized businesses that have not a complete [visibilty]visibility on the Web and even on the real world. Users can go to our website, create the page (or the event) for their product/[offert]offer and provide the multimedia contents. Then the event will be published on our platform and in [addtition]addition we build an ad-hoc Square Tag for the product. The square Tag, based on the Microsoft Tag [tecnology]technology, will be the bridge between the real visibility of the product and the online announce. The end customers have only to point at the Square Tag with their smartphone and they will be redirected to the page of the [offert]offer appositely [optimezed]optimized for mobile phones (m.adsquare.com). Furthermore end customers can obtain a stronger reputation checking as many promotions as [possbile]possible. The system will provide also a mechanism for sharing [feeback]feedback on the [offert]offer acquired.
Citation preview
1. Your advertising in a Square! Federico Schiano di PepeJune
1,2011
2. Loading Video,+ Please Wait 3. +adSquare:: [Extra Slide]
Descrizione ServizioAdsquare permette di creare la propria campagna
di tag advertising in maniera semplice ed immediata. Con
tagadvertising intendiamo un nuovo approccio che collega il mondo
delladvertising online con quello offline.Il servizio che
proponiamo ai nostri clienti contiene uno spazio sulla nostra
piattaforma web ed uno strumento (lo SquareTag) con cui I nostri
clienti possono pubblicizzare il loro prodotto/offerta nel mondo
reale.Sul nostro sito web ci saranno tutte le promozioni attive (a
la Groupon) ed I nostri clienti provvederanno a collocare gliSquare
Tags laddove preferiscano.Un utente finale che vuole aderire alla
promozione non deve far altro che, dopo averla trovata e
localizzata online, recarsidove c lo Square Tag e fare il check-in
(a la Foursquare). In questo modo sbloccher il codice che gli
permette diusufruire della promozione.Il numero di check-in
effettuati insieme alle volte che un utente finale condivide
lofferta gli permettono di incrementare lasua reputazione,
accendendo ad ulteriori primozioni o a sconti pi
vantaggiosi.Spieghiamolo con un esempio: Lo store X del brand Y
vuol promuovere una campagna pubblicitaria per degli sconti che
vuole applicare.Attraverso adSquare pu creare il suo annuncio sulla
piattaforma web e ricevere uno Square da mettere nello store (o
dove si preferisce).Gli utenti che vedono lannuncio possono recarsi
sullo store e l fare check-in sullo Square abilitando cos lo sconto
preannunciato. 4. + adSquare Adsquare permits to create your
customizable tag advertising campaigns.1. Enhanced Visibility
Adsquare binds the power of online Couponing with the real world
advertising giving you an improved visibility!2. Easy access and
gain sharing! Adsquare provides to the end customers to share the
offers they liked and so gain more importance and an increasing
number of additional offers. 5. + How does adSquare work?
OnlineOnline Coupon Visibility Check new offers onadSquare Website!
BusinessCustomersCheck-in andobtain the opportunity! Square Tag
OfflineVisibility 6. + Financial & Milestones 6k 6k 10k
5kUIXBackend 5k 8k7kMobile+UIX 5k 8kTech DevelopmentMarketing
Advertising Tech Development Marketing Adver tising 12 34 567 8 9
10 1112Milestone 1: Prototype Milestone 2: AlphaMilestone 3: Beta
First 30k Seed (29.8k Used) Second 30k Seed (All Used)Months 7. +
adSquare :: MarketCouponingCheck-in SystemLink betweenOffline and
OnlineAdversting 8. + adSquare Team LorenzoAntonio
FedericoGiordanoCicianiDavoliSchiano di PepeTomassoriEE Student
Ph.D. CS Student Law Student IE StudentSapienza University Sapienza
UniversityRoma Tre UniversitySapienza University Description of His
research isStudent Delegate First year student Lorenzo coming about
privacy andat Roma Trebut with a lot of soon.security in Mobile
University.Radio passion forSocialNetworks Speaker forcomputer
science,andDistributed RadioPowerStationelectronics andSystems. and
Events Organizer motors! and Promoter.{lorenzo.ciciani,
antonio.davoli, fedeschianodipepe, giordanot91}@gmail.com 9. +
Thank [email protected]
