Why to Register Multiple Domain

Name Extensions for Your Website?

When it comes to registering a domain, one of the primary

things that a business website owner should focus on is domain

name extensions. Domain name extensions are also called top

level domains (TLDs). While a domain name shows the identity

and existence of your business through the World Wide Web,

domain name extensions have a lot of advantages. For this

reason, there is a lot of competition with registering domain

name extensions. If your website needs strong branding or an

identity among the audience, you need to register multiple

domain name extensions. Especially, registering country

specific TLDs and one generic TLD (.com, .gov, etc) for your

domain is beneficial.

In this article we're going to discuss what benefits businesses get

by having multiple domain name extensions.

To avoid your audience going to competitors' domains with

the same name but a different extension

People visit a number of websites, but they cannot remember

every single domain name and its extension unless the website

is very popular. In general, they browse the Internet by typing

keywords in the search box and, based on that, results will show

up. There are chances that your competitors may register

domains with same domain name but with different domain

name extensions (unfortunately, this is not illegal). So, your

competitors can compete with you with a same domain name,

but with different domain name extensions.

To succeed in this competition and safeguard your business

identity, it is better to register multiple domain name extensions

relevant to your business. This avoids your audience going to a

competitor’s website with the same domain name.

To target audiences with multiple geographic locations and

increase website traffic

If you register multiple domain name extensions for various

geographical locations, you will have a wider scope to target

audiences of multiple geographical locations across the globe.

This is especially beneficial for e-commerce websites that need

results from a specific country or multiple locations around the

world. With this, there is a higher probability to increase website

traffic and boost the brand of your business across multiple

geographic locations.

When it comes to registering a domain, one of the primary

things that a business website owner should focus on is domain

name extensions. Domain name extensions are also called top

level domains (TLDs). While a domain name shows the identity

and existence of your business through the World Wide Web,

domain name extensions have a lot of advantages. For this

reason, there is a lot of competition with registering domain

name extensions. If your website needs strong branding or an

identity among the audience, you need to register multiple

domain name extensions. Especially, registering country

specific TLDs and one generic TLD (.com, .gov, etc) for your

domain is beneficial.

To reach out customers in multiple ways

If you have a website with multiple domain name extensions,

and if customers are searching for your site by remembering

only the website name but not the domain extension, they will

just type the site name in the search bar. Then, all the relevant

site extensions come in the search results. If yours is not at or

near the top of the search results, there will be the chance for

your competitors to grab the opportunity. However, if you

register multiple domain name extensions, the chances of

customers visiting your website increase as all the extensions

belong to your main website.

Adding a separate domain extension for e-mail hosting

On the Internet, security is crucial. With multiple domain name

extensions, you can enhance your security by using one of the

extensions for official e-mails so that spammers will not have

any clue as to your e-mail extension. This way, you can avoid

spam mails being sent frequently to your official e-mail address,

and keep your e-mail address private plus secure your website

from spammers and any type of phishing attacks.

When it comes to registering a domain, one of the primary

things that a business website owner should focus on is domain

name extensions. Domain name extensions are also called top

level domains (TLDs). While a domain name shows the identity

and existence of your business through the World Wide Web,

domain name extensions have a lot of advantages. For this

reason, there is a lot of competition with registering domain

name extensions. If your website needs strong branding or an

identity among the audience, you need to register multiple

domain name extensions. Especially, registering country

specific TLDs and one generic TLD (.com, .gov, etc) for your

domain is beneficial.

To improve search engine rankings

Domains with country specific TLDs have more chances of

ranking in SERPs in that country. So, if you are planning to

target multiple countries, it may not be a bad idea to buy country

level TLDs for those countries with the same domain name.

These are the benefits that you get through multiple domain

name extensions. So it makes sense to get registered with

multiple domain names and enjoy the benefits that come with

them.

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