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Blog are a part of Websites of individual with regular
entries of up-to-date and useful information of
Products and services.
No matter what kind of a Company you have, You need
to be Blogging. Its essential because, your business
blog offers another touch point with your customers
• A More Personal Connection
Reasons To Start A Business
Blog
Expertise and credibility
Ideas
Blog is an effective tool to establish your expertise & build your reputation.
You
Should blog about the thing you know.
For example: If you have a cleaning company, share some easy house-
cleaning tips, views and experiences this engenders trust on your business
as well
Customized Marketing
•Blog offers a more effective indirect promotion of the products & Services by providing more information about products & Services through articles & images in a lower-cost way compared to other costly methods.•You will also get information on your target market through reading behavior and comments.
Search Engine Benefits
•Adding a blog to your static website is
great way to attract the traffic from
Search Engines.
•Since:
• Search Engine favors or grads for
fresh & updated content.
•Even if you write one blog post per
week, that will have a really good
impact on traffic.
•The blog content with hyperlinks
will improves the trust flow and
improve the organic search results
and boosts the ranking of company
website in search results as well.
Visibility of Your Products &
Services
•As blog is a direct reflection of company, through that you can tell customers about your products & services.Let them know about the discounts, special offers & events that your Participating in…•Add a feed to your Social Media Sites so that every blog post appears there as well
Ideas to Get Your Customers Engaged
A good blog engages its readers and encourages them to get actively involved. Unlike regular static websites, a blog is a means of communication for both you and customers. When you fully engaged with customers, it boosts loyalty and keeps them coming back for more…
Example Ideas to Get Your Customers Engaged:
A case study gives customers information they an use and also shows the
results that your business is able to achieve.
Info-Graphics: A visual representations of information. Carries the
information you want to make convey & make something creative with it.
Creative Ideas For Your products: This is a great strategy to write blog
posts that show people how to use your product in creative ways. This is not
only informs them of new ideas but also shows of the benefits & versatility of
what you offer.
Videos: You no need to write posts always.. You can also post Videos.
Videos are great because they show rather than just telling. You will increases
the chances to share your video being shared & going viral.
Tips for Using Your Blog as a Business Communication Tool
•Create Community: Create a community on your blog where people can share
ideas & ask questions.
Ex: Disqus, Intense-debate etc…
•Elicit feedback:
Best way to use your blog is for obtaining customers feedback.
Ask them by ending your blog posts with a question such as “What do you
think about this?” or “Have you ever experience anything like this?”.
People love to share their opinions, so this is a great way to get valuable
information on how they think & feel.
•Always Respond: Respond to the comments you obtain whatever may be the
comment so that people come back to you.
•Announce New Products & Services:
Advertise what’s new with your business & show case your products &
services, but don’t use the blog exclusively for promotion of your products.
Slip promotional messages in among your more informative and engaging
posts.
•Branding: your blog gives you the opportunity to broadcast your brand message
around the world. Use it to tell people what you’re all about. It’s a great brand
reputation management too.
What To Do Before You Start a
BlogDefine Your Target Audience you want to target weather it’s a national or international audience.
Your Blog’s Goal
Naming Your Blog
Brainstorm Categories
Choose Keywords: select some keywords having some fair monthly searches
Design and Hosting: Decide you want to design and host a website or you’d prefer to do it yourself using word press, blogger or other platform.
Set your Schedule: Set up an initial schedule, monitor your results & adjust your schedule according.
