Embed Size (px)
DESCRIPTION
Learn what a website silo is, its importance, and how to create a silo architecture, using a few native WordPress configuration settings and a free WP plugin
Citation preview
Web Site Silo ArchitectureWeb Site Silo Architecture(High-level)(High-level)
Brought to you byBrought to you byBill DavisBill Davis
http://Internet-Marketing-Muscle.com
Origins of the SiloOrigins of the Silo
Bill Davis http://internet-marketing-muscle.com
What Is a Silo?What Is a Silo?
Silo, defined:Silo, defined:– Grouping Grouping related information into distinct
sections within a web site– Like the chapters of a book– No(t much) overlapping content– Menus / User Interface (UI) lead prospect to
more content around his initial search, giving her what she wants
Bill Davis http://internet-marketing-muscle.com
What Does a Silo Structure What Does a Silo Structure Look Like?Look Like?
Bill Davis http://internet-marketing-muscle.com
Silo ImportanceSilo Importance
Primarily “Siloing” is done for SEOPrimarily “Siloing” is done for SEOWorks best on new sitesWorks best on new sitesIs great for user engagementIs great for user engagement– User experienceUser experience– Search engine ranking factorsSearch engine ranking factors
Bounce rateBounce rateTime on siteTime on sitePages per visitPages per visit
Bill Davis http://internet-marketing-muscle.com
Web Site Silo How-ToWeb Site Silo How-To
Create a “home” pageCreate a “home” page– SettingsSettingsFront PageFront PageHomeHome
Set your permalinksSet your permalinks– /%category%/%postname%//%category%/%postname%/
Create a MenuCreate a Menu– Check off “Automatically add new top-level Check off “Automatically add new top-level
pages to this menu”pages to this menu”
Remove WidgetsRemove Widgets
Bill Davis http://internet-marketing-muscle.com
Web Site Silo How-ToWeb Site Silo How-ToContinuedContinued
Get this plugin (WordPress)Get this plugin (WordPress)– It’s a lifesaver and does some cool stuffIt’s a lifesaver and does some cool stuff– http://www.siloblogbuilder.com/
Place the appropriate widgetPlace the appropriate widgetStart adding content (your pages and Start adding content (your pages and posts are pre-made with the plugin)posts are pre-made with the plugin)
Bill Davis http://internet-marketing-muscle.com
Quick DemoQuick Demo
Website Ranking Rule BookWebsite Ranking Rule Book– http://websiterankingrulebook.com
Bill Davis http://internet-marketing-muscle.com
ReferencesReferences
http://www.bruceclay.com/seo/silo.htmhttp://blazestudios.biz/heres-guide-setting-wordpress-silo-site/http://youtu.be/sJzJ-jVzwwg (config video)http://youtu.be/sJzJ-jVzwwg (config video)
Bill Davis http://internet-marketing-muscle.com
For More InformationFor More InformationInternet Marketing MuscleInternet Marketing Muscle– http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com
PhonePhone– (925) 605-5553(925) 605-5553
EmailEmail– [email protected]@internet-marketing-muscle.com
