Webinar: Next Generation, Data-Driven Plugin and Theme Development

#wpewebinar

TITLE 1

March 22, 2017

#wpewebinar

#wpewebinar

TITLE + CONTENT: IMAGE ON RIGHT

CROP IMAGE TO GRAY BOX

We’ll answer as many questions as we can after the presentation

ASK QUESTIONS AS WE GO

Slides and recording will be made available shortly after the webinar

Use the “Questions” pane throughout the webinar

#wpewebinar

AGENDA: TWO COLUMN

WHAT YOU’LL LEARN:

● Fundamentals of product development and the feedback loop

● Usage tracking for products like plugins and themes

● Practical examples of how Freemius used data to improve quality and reduce abandon rate

● How WP Engine uses data to influence features and offerings

● Q&A

#wpewebinar

TITLE + CONTENT: TWO COLUMN LARGE BULLETS

Co-founder & CEO, Freemius@vovafeldman / @freemius

Vova Feldman

● Started to code when 11 y/o

● x-Professional Swimmer

● Captain in Unit 8200 (IDF)

VP, Web StrategyWP Engine

David Vogelpohl

● First WP post about Panama invading Europe

● Grew up a few miles from Matt Mullenweg

● Can make a custom URL shortener with WordPress in <15 minutes

#wpewebinar#wpewebinar@vovafeldman

MY WORDPRESS STORY


FROM A USER PERSPECTIVE(MANY) WORDPRESS PLUGINS & THEMES

ARE TERRIBLE


BECAUSE(MOST) WORDPRESS PRODUCTS ARE

DEVELOPED BY DEVELOPERSFOR DEVELOPERS

BLINDLY



ANALYTICS OUTSIDE WORDPRESS

WEBSITES MOBILE APPS SERVERS


WORDPRESS.ORG MARKETPLACES


MISCONCEPTION

“SACRED COWS”


MISCONCEPTION #1

TRACKING ISN’T ALLOWED


MISCONCEPTION #1: TRACKING ISN’T ALLOWED

7. NO “PHONING HOME” WITHOUT USER’S INFORMED CONSENT.


MISCONCEPTION #2

SHARING DATA IS BAD


PRODUCT DEVELOPMENT FUNDAMENTALS

THE FEEDBACK LOOP


BUILD

LEARNMEASURE

THEFEEDBACK

LOOP

Experiments

Metrics

Pivot / Preserve

Analyze

BaselineHypothesis

MY AWESOME PLUGIN/THEME


REAL EXAMPLES OF THE FEEDBACK LOOP

1. WHAT METRICS CAN YOU MEASURE?2. WHY MEASURE IT?3. WHAT TO DO WITH THE FINDINGS?


KEY METRICS DEVELOPERS MUST KNOW

1. ACQUISITION2. ABANDON RATE / CHURN


ACQUISITION RATE

EFFECTIVE GROWTH

ABANDON RATE

}

}

MARKETING

PLUGIN / THEME


PRODUCT MARKETING


IMPROVING YOUR LISTING’S SEO

Increase in Acquisition


DEVELOPERS MUST KNOW

WHAT IS THE ORIGIN OF YOUR USERS?




WHERE IS YOUR PRODUCT BEING INSTALLED?



RATING-WIDGET.COM



WHY USERS UNINSTALL?



DEACTIVATION FEEDBACK FORM




DEACTIVATION FEEDBACK FORM



WHAT IS THE RIGHTTERMINOLOGY?


INFINITE SCROLLVS.

AJAX SUPPORT



HOW TO COMMUNICATE WITH YOUR USERS?


SECURITYFIXES

NEWFEATURES

DISCOUNTS / PROMOTIONS

BONUSEDUCATION


IT ALL STARTS WITH AN OPT-IN…

WHAT’S NEXT?


IT’S TIME TO BECOME A…

DATA-DRIVENPLUGIN / THEME DEVELOPER


VOVA [email protected]@vovafeldmanfreemius.com

#wpewebinar

Month XX, 2016

DIVIDER 1

How WP Engine Uses Data to Influence What We Build

David Vogelpohl

#wpewebinar


Founded on a Linkedin survey

“I'm researching a new product that we're building, for which you are the target potential customer. I'd love to interview you for 45 minutes to validate (or invalidate!) some of our theories about the market.”

#wpewebinar


We start with security

Limit / anonymize PII storage

Transitory data analysis

Full workflow hardening

#wpewebinar


We prefer CPIs to KPIs

How successful are we at solving problems for our customers?

#wpewebinar


But we still like KPIs

How will this feature help us grow?

#wpewebinar


We seek a deep understanding of others

Outward facing mindset

#wpewebinar


We look for what others need

Support ticketsPerformance issuesTechnology stacks

#wpewebinar


Create a data culture without crushing creativity

Data plans w/ project specs

Post launch monitoring

PMK / Demand Gen support

Analysis and improvement

#wpewebinar


We give insights within products

How can we showcase CPIs?

https://wpengine.com/page-performance/

#wpewebinar


We use data to support plugin & theme devs

Support ticket analysisError logsPlatform solutionsSocializing solutions

[email protected]

#wpewebinar

Month XX, 2016

DIVIDER 1

Slides and recording will be made available shortly after the webinar

QUESTIONS AND ANSWERS

#wpewebinar

HIGHLIGHTED TEXT

FREEMIUS INSIGHTS FOR PLUGINS

FREEMIUS INSIGHTS FOR THEMES

JOIN WP ENGINE PLUGIN & THEME PROGRAM

Resources

TORQUE’S PLUGIN MADNESS (Cast your vote!)

WP ENGINE RESOURCE CENTER

RECORDED WEBINAR: RETAIN CUSTOMERS AND BUILD REVENUE USING YOUR EMAIL LIST

https://freemius.com/wordpress/insights/

https://freemius.com/wordpress/insights/

https://freemius.com/wordpress/insights/themes/

https://freemius.com/wordpress/insights/themes/

mailto:[email protected]



http://pluginmadness.com

http://pluginmadness.com

https://www.wpengine.com/resources

https://www.wpengine.com/resources

https://wpengine.com/resources/retain-customers-build-revenue-using-email-list/

https://wpengine.com/resources/retain-customers-build-revenue-using-email-list/

#wpewebinar

IMAC MOCKUP SLIDE

CROP IMAGE TO GRAY BOX

NEXT UP...

Register Now:https://hs.wpengine.com/amp-wordpress

Wednesday, April 12 1:00 p.m. CDT, 2:00 p.m. EDT, 11:00 a.m. PDT, 6:00 p.m. UTC/GMT

https://hs.wpengine.com/amp-wordpress



#wpewebinar

Month XX, 2016

DIVIDER 1

HELP US IMPROVE

#wpewebinar

Month XX, 2016

CLOSING 1

THANK YOU#wpewebinar

@freemius

@wpengine

Internet

Webinar: Next Generation, Data-Driven Plugin and Theme Development