Web analytics Survey-Study The Netherlands 2014

Web analytics Survey-Study 2014THE STATUS OF WEB ANALYTICS IN

The NetherlandsPublished September 2014 by Webtrekk.com

SURVEY METHODOLOGY

• CONDUCTED IN AUGUST 2014 • Online using surveymonkeys.com

• SURVEY EXECUTED AND SUPERVISED BY• OnlineOptimizers.eu & Webanalisten.nl

• PARTICIPANTS RECRUITED VIA• Email, Twitter, Facebook, Meetup,Webanalisten.nl

• TOTAL SAMPLE SIZE WAS n=100

Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH

http://www.onlineoptimizers.eu/

http://www.webanalisten.nl/

GOALS

GOALS OF THIS SURVEY-STUDY WERE TO CREATE AN OVERVIEW OF WEB ANALYTICS IN THE NETHERLANDS AND FUTURE TRENDS WITHIN THIS SECTOR AS WELL AS PUBLISH CURRENT STANDING OF WEB ANALYTICS IN AN ORGANIZATION.


KEY TAKEAWAYS

VERY EXPERIENCED USERGROUP

CONVERSION OPTIMIZATION THE NUMBER 1 PURPOSE OF WEB ANALYTICS USAGE

GOOGLE ANALYTICS STILL THE MOST USED TOOL

PREFERENCE FOR USING A PAID SOLUTION IN THE FUTURE

ANALYTICS SHOULD NOT BE A DEDICATED UNIT


Profile of survey participants






Profile of survey participants´companies







Importance of web analytics





Web analytics tool usage








Satisfaction and reliability





Presence vs. future




ACKNOWLEDGEMENT

Thanks to all participants that have been spendingtheir time and knowledge to share the currentstatus of their web analytics efforts.


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STUDY QUOTE

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CONTACT

FRED PELLENAARS

COUNTRY MANAGER BENELUX | [email protected]

WWW.WEBTREKK.COM


Internet

Web analytics Survey-Study The Netherlands 2014