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GIANPAOLO VAIROCEO AND FOUNDER OF LOCALLER
+7 YEARS EXPERIENCE AS PROPERTY MANAGER
+5 YEARS EXPERIENCE AS ONLINE TOURISM ADVISOR
FUTURE OF TOURISM
CO
LLAB
ORA
TIVE
ECO
NO
MY
INTE
RNET
, NEW
TE
CH
NO
LOG
Y
SHAR
ING
EC
ON
OM
Y
INTERNET HAS REVOLUTIONIZED THE TOURISM INDUSTRYDURING THE PAST 25 YEARS THE INDUSTRY SHIFT FROM PHISICAL TRAVEL AGENCIES TO ONLINE TRAVEL AGENCIES
1990 2016
ON
LINE
OFFLIN
E
2000 2016ESTIMATED PRODUCTS
AVAILABLE ONLINEWELL KNOWN
ONLINE SALE CHANNELSESTIMATED PRODUCTS
AVAILABLE ONLINE
TARGET CUSTOMERS TARGET CUSTOMERS<20 +500<500.000
1 Million
+50 Millions
+200 Millions
VERY EXPENSIVE AIRLINE TICKETS
ONLINE MARKETING VERY CHEAP AIRLINE TICKETS
ONLINE MARKETING
WELL KNOWNONLINE SALE CHANNELS
KEY FACTS KEY FACTS
POOR INTERNET EXCELLENT INTERNETCOVERAGE
LACK OF CONFIDENCE MASSIVE USE OFMOBILE DEVICES
1990 - 2000
2010 - NOWADAYS
2000 - 2010
WHAT’S NEXT IN THETOURISM ONLINE
DISTRIBUTION?
SOUTHERN EUROPE
24,5%
AVERAGE OTA COMMISSION
22,3%SPAIN
26,1%FRANCE
25,2%ITALY
0,84$2012 0,92$
2013 1,02$2014
1,58$2015
CPC COST EVOLUTION
ONLINESEARCHES
MOBILESEARCHES
KEY FACTS
A LOT OF COMPETITIONS
RISINGCOSTS
1$
HUSTON, WE HAVE A PROBLEM!
LOWVISIBILITY
HIGH COMMISSIONS
LOW BUDGET
HI GIANPAOLO, XXXXXX CANCELLED MY LISTING. IF I WOULD HAVE KNOWN, I WOULD HAD INVEST MORE TIME AND MONEY ON THE SEO OF MY OWN WEBSITE!!! ;-(
PROPERTY MANAGER
GIANPAOLO VAIRO
HEY, PROPERTY MANAGER I’M SO SORRY!! ;-(WHY DON’T YOU CREATE A LOCAL OTA WITH PROFESSIONALS OF YOUR AREA?
DURING THE PAST 2 YEARS WE INTERVIEWED+500 PROFESSIONALS IN SPAIN, ITALY AND FRANCE
HOW MANY OF YOU.......
HAVE A WEBSITE?
OF THEM DON’T HAVE A WEBSITE30%
ACCEPT ONLINE BOOKINGS?
HAVE A WEBSITE THAT ACCEPT ONLINE BOOKINGS50%
SELL ONLY THROUGH OTAS?
SELL THEIR PRODUCTS ONLYTHROUGH OTAS32%
HAVE YOU EVER THOUGHT THAT YOU CAN HAVE YOUR OWN OTA?
IMAGINETHAT YOU CAN ACCESS TO ALL PRODUCT OF YOUR AREAOR COUNTRY
MARIAPEDROPAULANDREA
RICKHENRYFRANKJULIE
ROSEJENNYMARYJOSE
CHANNELMANAGER
YOUR OWNWEBSITE
MANAGEMENTPLATFORM
mywebsite.com
TOUR AND ACTIVITY 1 TOUR AND ACTIVITY 2 TOUR AND ACTIVITY 3
ACCOMMODATION 1 ACCOMMODATION 2 ACCOMMODATION 3
BOOK NOW BOOK NOW BOOK NOW
WITH A SIMPLEPROCESSYOU CAN BUILD YOUROWN LOCALOTA
COLLABORATE THROUGH LOCAL NETWORKSBRINGS YOU INSTANT BENEFITS
SAVE ON ONLINE MARKETING
MORE ORGANICTRAFFIC AND
INDIRECT SALES
LESSINTERMEDIARIES
IMPROVEDLOCAL TOURISM
OFFER
SHARE WITH YOUR LOCAL NETWORK THE COST OF THE PROMOTION OF YOUR LOCAL OTA
REDUCE THE NUMBER OF INTERMEDIARIES AND SAVE ON COMMISSIONS AND DISTRIBUTIONS COSTS
CREATE YOUR OWN TRAFFIC TO YOURLOCAL OTA WITH AUTOMATED UPSELLING PROCESSES
IMPROVE THE POSITIONING OF YOUR DESTINATION WITH A WELL INTEGRATEDOFFER
ALL THIS IT’S POSSIBLE THANKS TO
OPEN PRODUCT PLATFORM
API &WEBSITEEDITOR
+ INCREASE YOUR OFFER+ EASY COMMISSIONS MANAGEMENT+ ACCEPT ONLINE PAYMENTS
+ EASY TO USE+ EASY TO IMPLEMENT+ UNLIMITED POSSIBILITIES
TOURISM MARKETING GOES SMART
THANKS