The reason I believe this video was successful and I want to analyse it is due to the impressive visuals. Personally I did not enjoy the audio record however, I believe that A Zae production here have done such a beautiful job with the establishing shots and editing and also with the performance shots that I forgot how bad the actual track was. This proves how important a music video can be to an artist and label.

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http://www.tubechop.com/watch/3841165

To me this music video is to an extreme high standard for a number of reasons. Firstly DG Film has the balance between performance shots and narrative seamlessly mixed all at the same

time in perfect synchronisation with the music. The shots are balanced in length as well with a combination in distance and time. Furthermore the rappers genre is clear to see and

successfully delivers an visual masterpiece right in front of your eyes, with effects and editing faultless.