Understanding organic seo

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Understanding Organic SEO

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All this talk about planning for SEO is great, but what about organic SEO.

You don’t have to put any efforts into that, do you? Organic SEO is just as much work as any other type

of SEO. It’s just a little different method of creating a site

optimized for search ranking, without having to implement any new technologies or spend a lot of time submitting your site to different primary and secondary search engines.

And really, the distinction here is a very general one.

Introduction




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Only SEO purists consider “real SEO” as being strictly organic — meaning you use no fee-based services whatever.

Most people are happy with “just plain SEO,” which usually means a combination of organic and fee-based.

It’s best if you just think of SEO as just SEO; then you don’t have to worry about distinctions that aren’t really important in optimizing your web site.

The definitions of organic SEO vary a little, depending on whom you talk to.

Some SEO experts think it’s all about optimizing the content of your web site to catch the attention of the crawlers and spiders that index sites.



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Others think it’s the number of quality links you can generate on your site. But in truth, organic SEO is a combination of those and other elements, such as site tagging, that will naturally place your web site in search engine rankings.

How high in those rankings depends on how well you design your site.

But before you go thinking that organic SEO is just the solution you’ve been looking for, take a step back.

What organic SEO is not is an easy way to land in a search engine. Basically, if you put a web site online and spend a little time getting it ready for the world to see, you will have probably achieved some measure of organic SEO without really trying.



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Organic SEO maximizes those naturally occurring elements, building upon each element to create a site that will naturally fall near the top of the search engine results pages (SERPs).

One of the most attractive features of organic SEO is that the methods used to achieve high SERPs rankings are of no cost — other than the time it takes to implement these ideas.

However, there is a trade-off. Achieving organic SEO can take anywhere from three to six months.

For web site owners impatient to see results from their SEO efforts, this can seem like an eternity.

But it’s worth the extra time if the budget is an issue.



The Role of an SEO determine by Algorithm updates


1. Achieving Organic SEO2. Web-site content



1. Achieving Organic SEO


Achieving organic SEO can take time, but it also takes targeting the right elements of your web site.

You can spend a lot of time tweaking aspects of your site, only to find that it still ranks below the third page of search results.

If your attention is focused on the right elements, however, you’ll find that organic SEO can be a fairly effective method of achieving a higher search engine ranking.

Make no mistake, however; organic SEO alone is not as effective as organic SEO combined with some form of pay-per-click or keyword advertising program.

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Though organic SEO is good, adding the extra, more costly programs can be what you need to push your site right to the top of the SERPs.

A good first step in search engine optimization is to ensure that the organic elements of your site are as optimized as possible. Although these elements are covered in detail in future chapters, here is a look at some of the basics.

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2. Web-site content


Web-site content is one of the most highly debated elements in search engine optimization, mostly because many rather unethical SEO users have turned to black-hat SEO techniques, such as keyword stuffing to try to artificially improve search engine ranking.

Despite these less-than-honest approaches to search engine optimization, however, web-site content is still an important part of any web-site optimization strategy.

Product descriptions, articles, blog entries, and even advertisements are all scanned by spiders and crawlers as they work to index the Web.

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One strategy of these crawlers and spiders is to examine just how the content of your page works with all of the other elements (like links and Meta tags) that are examined.

To rank high in a selection of search results, your content must be relevant to those other elements.

Some search engines will de-list your page or lower your page rank if the content of your site is not unique.

Especially since the advent of blogs, search engines now are examining how frequently the content on pages is updated and looking for content that appears only on your web site.

This doesn’t mean you can’t have static content on your page. For e-commerce sites, the product descriptions may rarely change.



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To achieve organic SEO, take the time to develop a content plan that not only outlines what should be included on each page of your site, but also how often that content will be updated, and who will do the updates.

One other element you might want to consider when looking at your page content as part of SEO is the keywords that you plan to use.

Ideally, your chosen words should appear on the page several times. But again, this is a balancing act that might take some time to accomplish.



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Understanding organic seo