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Top 5 Essential SEO Techniques and Trends for 2015
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Continuously improving search engine algorithm means many SEO specialists are heading towards a more holistic approach more in accordance with content marketing strategy and traditional marketing techniques. We have compiled a top 5 list for what to take into consideration for 2015.
Mobile Search Optimization
According to a report from Marin Software, during the 2014 holiday season marketers spent 40% of their paid search for mobile platform and many marketers expect more focus on mobile in 2015.Not only should your website be accessible from every device, but it should also be optimized accordingly for each. Google algorithms now take user behavior like bounce-rate into effect.
Content is (Still) King
Content marketing is the significant trend in SEO community during the past few years, and it is essential for marketers. Samuel Oh, CEO of Smohzie Inc. says “in 2015 quality content more important than ever”.
The web basically breaks down to simple content, and Google search algorithms strive to make sense of this content and to deliver the best most relevant content to the searcher. It only makes sense that content continues to hold the throne.
Long-tail Keywords
Long-tail keywords or conversational phrases are longer, more particular phrases are more likely to use when they’re further along as a part of the purchasing cycle and closer to making a purchase. The concept behind long-tail keywords is quality over quantity.
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