Things to Consider When Selecting a

Domain Name for Your Website

Selecting a domain name is crucial for branding your site online.

You need to perform in depth research to choose an effective

domain name. The domain name is your business's identity

online. In this article, we will discuss things to consider when

selecting a domain name for your website.

The domain name should resemble your business name

If you make the domain name resemble your website, it

becomes easy for your audience to remember and find it online.

This is because, even if a visitor forgets your domain name, they

can access your web page searching for it with your website.

When people find it easy to remember your website, it becomes

easy to promote your website through word of mouth. It also

helps your business website in boosting search engine rankings

because your domain name contains popular keywords used in

search engines' results.

Should be unique

Avoid choosing a domain name that's similar to an already

existing one. Choosing such a name could lead to needless

confusion and annoyance among your audience. It is also likely

to redirect your traffic to a site other than yours.

Avoid using characters, digits, hyphens

Ensure not to include symbols (hyphens, etc.), digits, characters,

etc. in your domain name. Such elements may make it difficult

for your audience to remember the domain name or may lead to

confusion. Assume a business's website is onewebsite.com. This

can always be much simpler than 1website.com, 1-website.com,

or one-website.com. Thus, by keeping it simple, you avoid the

domain name being misinterpreted.

Use words (in the domain name) that are easy to type and

remember

Make sure that the domain name has simple and easy words.

Thus, if the name of your business is long, you could use the

shortened name. For example, you could take the domain name

xyzwebdesign.com for xyzwebsitedesignservices.com. This will

make it easy for visitors to remember the domain name and to

type it in search places in search engines or anywhere else when

searching on the Internet.

The name should not be lengthy

Ensure the domain name you choose is short. It is a good idea to

limit the number of characters in the domain name to 5 to 15.

This makes it easy for your audience to type and remember.

Choose a name that is simple and straightforward. This will help

your audience avoid errors while typing the name.

Avoid using tricky names

Make sure to use original words. For example, if you use 2 for

to, ur for your, etc. in your domain name, it may lead your

visitors to wrong web pages or nowhere, which may negatively

affect your business.

Another important point is your domain name should indicate

clearly what your audience is likely to get from the website. For

example, assume your domain name is xyzwebsitedesign.com

and your business is in designing and developing websites for

small businesses, the name shows the job of your business. On

the other hand, if you have the name as

xyzwebtechnologymanagementservices.com, the name might

not be convincing to your audience who are looking for website

designing/development.

Copyright issues

You might have thought of a domain name that belongs to a

large business. However, you should be aware that choosing

such a name, one that has been in use by another

business/company/individual/people may result in copyright

violation. Therefore, it's logical to check before you adopt the

domain name so that you avoid the trouble in future.

Make it discoverable through your branding in name

A discoverable domain name is one that your audience is likely

to use when they do not know your domain name when

searching on the Internet for your products/services.

A brand name makes your business distinct from other

businesses in the niche and makes it easy to attract your

audience. Therefore, ensure your domain name is easily

discoverable so that it becomes easy to promote your domain

name.

Use country specific TLD for local targeting

Having a country specific TLD helps attract traffic from the

specific areas of the globe. Therefore, it's helpful for your

business if you are targeting the audience of a specific

geographical location.

How it works?

Search engines segregate the search results according to the

locality of the user (as per the IP address of the user).

To conclude, when choosing a domain name for your website,

ensure to check if the domain name you are opting is helpful in

establishing your business as a good brand/website online.

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