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The WordPress Beginners Guide To SEO
The Austin WordPress Meetup Group
Presented By Rich Plakas
A13 Little13 Bit13 About13 Me
IT Background going back to the days of DOS amp Novell Began ldquomessingrdquo with WordPress in 2007 Switched my focus from IT to WordPress in 2011 I was tired of doing Windoze Updates amp changing
Printer Toners -) Joined the Austin WordPress Meetup Group In 2012 I love BBQ amp Craft Beer I run a beer blog wwwCraftBeerAustincom
The WordPress Beginners Guide To SEO
What is SEO SEO is Simply
ldquoKEYWORD STUFFINGrdquo
Letrsquos just stuff(force) all of our keywords unnaturally all over the website especially in the ldquoMetardquo
ldquoWe sell custom cigar humidors Our custom cigar humidors are handmade If yoursquore thinking of buying a custom cigar humidor
please contact our custom cigar humidor specialists at customcigarhumidorsexamplecomrdquo
The WordPress Beginners Guide To SEO
ldquoKEYWORD STUFFINGrdquo
Straight From Google
Irrelevant keywords Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a sites
ranking in Google search results Often these keywords appear in a list or group or out of context (not as natural prose) Filling
pages with keywords or numbers results in a negative user experience and can harm your sites ranking Focus on creating
useful information-rich content that uses keywords appropriately and in context
Examples of keyword stuffing include
Lists of phone numbers without substantial added value
Blocks of text listing cities and states a webpage is trying to rank for
Repeating the same words or phrases so often that it sounds unnatural
httpssupportgooglecomwebmastersanswer66358hl=en
The WordPress Beginners Guide To SEO
What is SEO SEARCH ENGINE OPTIMIZATION
SEO is the ongoing act of optimizing a website for better visibility (ranking) in a search enginersquos ldquoOrganicrdquo results
or
ldquoI want to be on page 1 of the Google search for Austin Real Estaterdquo
Letrsquos take a look at the Search Engine Results Page
ldquoSERPrdquo
SERP Search Engine Result Page
SERP Search Engine Result Page
SERP Search Engine Result Page
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
A13 Little13 Bit13 About13 Me
IT Background going back to the days of DOS amp Novell Began ldquomessingrdquo with WordPress in 2007 Switched my focus from IT to WordPress in 2011 I was tired of doing Windoze Updates amp changing
Printer Toners -) Joined the Austin WordPress Meetup Group In 2012 I love BBQ amp Craft Beer I run a beer blog wwwCraftBeerAustincom
The WordPress Beginners Guide To SEO
What is SEO SEO is Simply
ldquoKEYWORD STUFFINGrdquo
Letrsquos just stuff(force) all of our keywords unnaturally all over the website especially in the ldquoMetardquo
ldquoWe sell custom cigar humidors Our custom cigar humidors are handmade If yoursquore thinking of buying a custom cigar humidor
please contact our custom cigar humidor specialists at customcigarhumidorsexamplecomrdquo
The WordPress Beginners Guide To SEO
ldquoKEYWORD STUFFINGrdquo
Straight From Google
Irrelevant keywords Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a sites
ranking in Google search results Often these keywords appear in a list or group or out of context (not as natural prose) Filling
pages with keywords or numbers results in a negative user experience and can harm your sites ranking Focus on creating
useful information-rich content that uses keywords appropriately and in context
Examples of keyword stuffing include
Lists of phone numbers without substantial added value
Blocks of text listing cities and states a webpage is trying to rank for
Repeating the same words or phrases so often that it sounds unnatural
httpssupportgooglecomwebmastersanswer66358hl=en
The WordPress Beginners Guide To SEO
What is SEO SEARCH ENGINE OPTIMIZATION
SEO is the ongoing act of optimizing a website for better visibility (ranking) in a search enginersquos ldquoOrganicrdquo results
or
ldquoI want to be on page 1 of the Google search for Austin Real Estaterdquo
Letrsquos take a look at the Search Engine Results Page
ldquoSERPrdquo
SERP Search Engine Result Page
SERP Search Engine Result Page
SERP Search Engine Result Page
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
The WordPress Beginners Guide To SEO
What is SEO SEO is Simply
ldquoKEYWORD STUFFINGrdquo
Letrsquos just stuff(force) all of our keywords unnaturally all over the website especially in the ldquoMetardquo
ldquoWe sell custom cigar humidors Our custom cigar humidors are handmade If yoursquore thinking of buying a custom cigar humidor
please contact our custom cigar humidor specialists at customcigarhumidorsexamplecomrdquo
The WordPress Beginners Guide To SEO
ldquoKEYWORD STUFFINGrdquo
Straight From Google
Irrelevant keywords Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a sites
ranking in Google search results Often these keywords appear in a list or group or out of context (not as natural prose) Filling
pages with keywords or numbers results in a negative user experience and can harm your sites ranking Focus on creating
useful information-rich content that uses keywords appropriately and in context
Examples of keyword stuffing include
Lists of phone numbers without substantial added value
Blocks of text listing cities and states a webpage is trying to rank for
Repeating the same words or phrases so often that it sounds unnatural
httpssupportgooglecomwebmastersanswer66358hl=en
The WordPress Beginners Guide To SEO
What is SEO SEARCH ENGINE OPTIMIZATION
SEO is the ongoing act of optimizing a website for better visibility (ranking) in a search enginersquos ldquoOrganicrdquo results
or
ldquoI want to be on page 1 of the Google search for Austin Real Estaterdquo
Letrsquos take a look at the Search Engine Results Page
ldquoSERPrdquo
SERP Search Engine Result Page
SERP Search Engine Result Page
SERP Search Engine Result Page
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
The WordPress Beginners Guide To SEO
ldquoKEYWORD STUFFINGrdquo
Straight From Google
Irrelevant keywords Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a sites
ranking in Google search results Often these keywords appear in a list or group or out of context (not as natural prose) Filling
pages with keywords or numbers results in a negative user experience and can harm your sites ranking Focus on creating
useful information-rich content that uses keywords appropriately and in context
Examples of keyword stuffing include
Lists of phone numbers without substantial added value
Blocks of text listing cities and states a webpage is trying to rank for
Repeating the same words or phrases so often that it sounds unnatural
httpssupportgooglecomwebmastersanswer66358hl=en
The WordPress Beginners Guide To SEO
What is SEO SEARCH ENGINE OPTIMIZATION
SEO is the ongoing act of optimizing a website for better visibility (ranking) in a search enginersquos ldquoOrganicrdquo results
or
ldquoI want to be on page 1 of the Google search for Austin Real Estaterdquo
Letrsquos take a look at the Search Engine Results Page
ldquoSERPrdquo
SERP Search Engine Result Page
SERP Search Engine Result Page
SERP Search Engine Result Page
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
The WordPress Beginners Guide To SEO
What is SEO SEARCH ENGINE OPTIMIZATION
SEO is the ongoing act of optimizing a website for better visibility (ranking) in a search enginersquos ldquoOrganicrdquo results
or
ldquoI want to be on page 1 of the Google search for Austin Real Estaterdquo
Letrsquos take a look at the Search Engine Results Page
ldquoSERPrdquo
SERP Search Engine Result Page
SERP Search Engine Result Page
SERP Search Engine Result Page
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
SERP Search Engine Result Page
SERP Search Engine Result Page
SERP Search Engine Result Page
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
SERP Search Engine Result Page
SERP Search Engine Result Page
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
SERP Search Engine Result Page
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
3 Important Factors That Affect SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Technical Aspects of SEO
Optimizing Your Website for SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Technical Aspects of SEOOptimizing Your Website for SEO
How do I make my website fast bullDeactivate and remove unneeded Plugins
bullUse a web hosting company optimized for WordPress
(Manage WordPress Hosting)
bullUse Caching amp Content Delivery Network(CDN)
bullCompress images on the site (JPEG images are smaller
than PNG files)
bullSome Themes are faster(better coded) than others
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Do NOT name your image files
img973634jpg Google does not know what this means
Instead name it something descriptive
brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Technical Aspects of SEOOptimizing Your Website for SEO
Pictures amp Image Files
Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo
width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt
This also improves your sites accessibility for impaired visitors
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Technical Aspects of SEOOptimizing Your Website for SEO
ldquoSay NO to Duplicate Contentrdquo From Google
ldquoDuplicate content generally refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar Mostly this is not deceptive in
origin Examples of non-malicious duplicate content could include
Discussion forums that can generate both regular and stripped-down pages targeted at mobile
devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
If your site contains multiple pages with largely identical content there are a number of ways you
can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Technical Aspects of SEOOptimizing Your Website for SEO
We will cover more aspects of SEO for a
WordPress post later in this presentation when we
go over the WordPress SEO plugin by Yoast
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
3 Important Factors That Affect SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
CONTENT is King
ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo
Bill Gates - 1996
You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors
Your postspages should contain at least 300 words but more is better
Search engines love new content so you will need to do this on a regular basis
SEO is not a set and forget process itrsquos ongoing
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Keyword Research Tools
Googlersquos Keyword Planner
Focuses on AdWords but still useful (and free)
SEMRush
Limited free keyword research (10 requests)
SEOChat Google Keyword Suggest Tool
Free
SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo
Keyword IO
WordStream Free Keyword Tool
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Keyword Research Tools
Google Search Wait we forgot one
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Keyword Research Tools
Google Search
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Keyword Research Tools
SEMRush Live Demo
httpwwwsemrushcominfobrisket+austin+(keyword)db=us
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Keyword Research Tools
Long-Tail Keywords - What Are They
Long-tail keywords are longer more specific keyword search phrases
Short-tail keyword search
ldquofind homes in austinrdquo (~94 millions results)
vs
Long-tail keyword search
ldquofind homes in four points austinrdquo (~9 million results)
or
Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)
More focused phrases generally equal less SEO competition
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
3 Important Factors That Affect SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Backlinks (also known as Inbound Links) are links TO YOUR website from other websites
Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website
Backlinks - What Are They
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
A few sites you can quickly get backlinks from
Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg
Backlinks - Get some
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
The previous slide showed you the easy backlinks
Now yoursquoll need to do some work to get listed on authoritative relevant websites
You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority
httpwwwseoreviewtoolscomwebsite-authority-checker
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Backlinks - Get some more
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Backlinks - Get some more
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Backlinks - Get some moreFind high ranking quality sites relevant to your website
Find ways to get listed on these sites
Other source of backlinks
HARO Help A Reporter Out httpwwwhelpareportercom
Guest Posting on other Websites (Needs to be relevant)
Follow Googlersquos Webmaster Guide on avoiding Link Schemes
httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971
Good explanation video on Guest Posting by Brian Dean from Quick Sprout
HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
WordPress SEO Plugin by Yoast
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
WordPress SEO Plugin by Yoast
YOAST SEO LIVE DEMO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Competition
Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot
The more andor stronger your SEO competition is the more work you will need to do in order to rank higher
This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis
You will need to do your own Competitive Research for your particular niche or business category
If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Competition
Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Resources
Yoast The Definitive Guide To Higher Rankings For WordPress Sites
Moz The Beginnerrsquos Guide to SEO
Matt Cutts Blog Head of Googlersquos Webspam team
Search Engine Land
Search Engine Watch
WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast
WordStream Long-Tail Keywords A Better Way to Connect with Customers
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO
Questions
Rich Plakas Connected Systems
RichP on Twitter RichConnectedSystemsUS
The WordPress Beginners Guide To SEO