Upload – Create – Watch - Share

MALCOLM BIRD - CEO

★ 30 year industry veteran in kids media space ★ Nickelodeon #1 (UK) ★ Hanna-Barbera (Europe, Asia Pacific and Latin

America) ★ Thailand #1, Russia #1, Hungary #1,

Italy #1, Brazil #1 ★ USA Broadcasting Miami #1 (US) ★ AOL KOL (6-12) #4 (US) ★ AOL RED (13-17) #1 (US)

© Boing Industries 2014 Confidential

WHAT IS…

★ A video social network for Tweens 8-13

★ COPPA compliant so safe for kids

★ UGC video uploads from parentally approved accounts

★ Over 120 hours of licensed programming to watch

★ Gaming videos

★ The only cloud based web hosted web editing tool

TWEENS

★ 25 million Tweens in US (8-13)

★ Disposable income of $45b a year

★ Parental spend of $170b a year

★ Average allowance in US $12 a week

★ Spend 53% of their free time on the computer

Mintel Group 2013

ADVERTISING SPEND

$17 Billion a year!

Ad Week June 2012

OVERVIEW

★ No aggregated video play for Tweens online

★ No social platform for Tweens

★ Kids under 13 use YouTube and Facebook Breaking COPPA and CARU laws

★ Tweens are ever increasingly consuming more content online as opposed to television with more and more second screen activity

★ Kids are inquisitive

★ They will search for things they shouldn’t see

★ EVERYTHING is uploaded to YouTube

★ Not appropriate

★ Millions of parents don’t allow their kids on YouTube

UPLOAD & CREATE

★ Tweens can upload videos to our studio

★ The studio allows UGC creativity from phone,tablet and desktop adding unique features to UGC video

★ Add filters, shapes, music, sound effects, text, speech bubbles, thought bubbles

★ All available in an easy to use click and drag format

★ It’s like having final cut for kids on You Tube...no it’s better...more creative

PARTNERS

STARS

★Dreammining- “The Rundown”63,000

★Brittany Balyn - 250,000

★Kimberly Bond - 70,000

Bringing stars over to

ADVERTISING FRIENDLY

★ Home page buy outs ★ Departmental sponsorships ★ Movie reviews by Tweens ★ Tweens reviewing toys and

gadgets ★ Radio promotions

Programming initiatives to assist advertisers in reaching the Tween market

We are already responding to RFP’s !!

ADVERTISING

★ Kids content drives a high, targeted CPM

★ $12.00-$16.00 display CPM

★ $25.00-$35.00 pre-roll

★ Agencies like Starcom and OMD are looking for new ways to get to the highly coveted kids market

★ Agencies cannot sell kids inventory to YouTube or Facebook

★ We have already started responding to RFP’s

★ Were one of five companies invited to participate in Skylanders Trap Team launch

GRADUATION

★ What happens to you when you hit 13 years old on The Viddiverse?

★ You graduate

★ As stage two of The Viddiverse, we will build a teen extension that your account will automatically graduate into, [ViddyX]

★ Aspirational, no limitations, full social interaction

EVOLUTION

2015

WHERE WE ARE

★We have built the platform

★Two months of BETA testing with kids

★Engagement is amazing

★We now need to launch wide and start building the audience

BETA METRICS

47%53%

60 BETA Testers 74%

26%

91%

9%

Average Daily Unique Visitor *

0

3.75

7.5

11.25

15

Average Time Spent***taken on total universe **during BETA

100%!!

of kids would recommend to a friend

average impressions**17.8 12Average Weekly Unique Visitor *

★ Malcolm Bird-

★ Jon Miller -

★ David Link -

★ Josh Lamstein -

BOARD (TO DATE)