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The shift from listing management to LOCATION DATA MANAGEMENT

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Location Data Management isn’t a Presentation Layer Solution

Typical Stack

NAP

DATA AMPLIFIER

DATA AMPLIFIER

NAP NAP

DATA AMPLIFIER

API

LISTING MANAGEMENT

NAP

LOCATION DATA MANAGEMENT

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Search Results are built from multiple Indices

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There are two components you need to understand when building location data

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Data Amplifiers

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Google My Business profile page vs. Google location data API

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Drive Discovery on Foursquare and Beyond

• Be discovered by & recommended to an audience of 60 million users

• 100,000 developers – including Pinterest, Waze, Microsoft, Yahoo & Twitter – use Foursquare’s location data

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What Consumers Want to See The most important information that mobile searchers want to see about a local business on maps:

HOURS OF OPERATION

SPECIAL OFFERS

AND COUPONS

RATINGS ANDREVIEWS

PRODUCTS AND SERVICES

BUSINESSWEBSITE URL

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HOURS OFOPERATION

What are the attributes that matter in today’s world?

LAT / LONG INDIV IDUAL LOCAT ION LANDING PAGES / URLS

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Time and Location go together as an important one two punch of Context

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ManageBuild local data assets by consolidating, cleansing, categorizing, and optimizing data

MonitorUnderstand your location data health and how you can improve

DistributeUnleash your location data by distributing to data amplifiers to increase visibility

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Brands that increased their Listing Health Score by 20% experienced up to:

Location Data Health Matters

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THANK YOU!