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The Importance of Digital Literacy for your Nonprofit
Steve BlackFounder, Techboomers.com
Webinar Agenda1. How technology can benefit your nonprofit.2. High-level tips for each opportunity3. How to make digital literacy a priority4. How to build your digital literacy knowledgebase5. Other great digital literacy resources
6 Ways Technology Can Benefit Your Nonprofit1. Increase your organization’s visibility2. Engage existing supporters3. Manage your online reputation4. Measure and analyze your marketing efforts5. Improve internal collaboration6. Strengthen your online security
Increase Your Organization’s VisibilityUsing Social Media- Can lead to new individual supporters and
partnership opportunities.- Start conversations
- Share insight into the work you do- Share useful articles and videos- Ask questions
- Join conversations:- Are relevant to the work you do- That you can add value to- That you want your followers to hear about
Increase Your Organization’s VisibilityIn Search Engines- SEO consultants usually aren’t worth it for
nonprofits- Use WooRank.com to give you quick tips on how to
optimize your website- Create accounts on all major social media websites
to own the top 10 results for brand searches- Even if you aren’t active on them- Add single message directly visitors to a page that is
active: “Check out our Facebook Page”- Link between your website and social media accounts
Increase Your Organization’s Visibility
Consider Blogging… Carefully- Don’t blog for the sake of blogging- Have a real plan behind it
- Understand your goals- What is your voice?- Who are you looking to engage and why?- Brainstorm potential topics for 3-6 months- How will you attract new and returning readers?
- Search “content marketing strategy” or “blog strategy” for tips and resources
Engage Existing SupportersWith Social Media- Share important work you’re doing to encourage
volunteering and donations- But, put major focus on providing value!- Put together a strategy to gain visibility and
engage supporters- How often will you post on each?- What types of content will you post?- Where will you find post-worthy content?- What is your voice?
- Search for resources: “Facebook marketing” “social media strategy” [email protected]@techboomers.com
Engage Existing SupportersWith Newsletters and Mailing Lists- Put together your plan
- What content will you include?- How often (depends on how active your nonprofit is and
how much you have to share)- What email software will you use: Mailchimp, Constant
Contact, etc.- How will you collect email addresses?
- On your website: homepage form, popups, welcome bar (try AddThis.com)
- Offline at your [email protected]@techboomers.com
Manage Your Online ReputationGet Notified When You Are Mentioned Online
• Basic plan is free with available premium plan
• Includes social media mentions• Returns more results
• Free tool• No social media mentions
How to leverage these tools• Promote mentions through social
media• Respond to criticism and negative
comments when necessary• Thank writers and websites that
mention you• Build new relationships • Reciprocate mentions when applicable Mention.net
** Note that social media sites like Facebook and Twitter have this notification functionality built in
Measure and Analyze Your Marketing EffortsTypes of Online Metrics to Measure- Website traffic: Google Analytics (free and easy)- Social media:
- Most admin areas have some kind of reporting built in- Track monthly in spreadsheet
- Facebook: new likes, shares, comments, posts, etc.- Twitter: @mentions, retweets, faves, etc.- YouTube: views, likes, dislikes, subscribers, etc.
- Google searches of your brand name - Use “Adwords Keyword Planner Tool” and track how the
search volume of brand phrases [email protected]@techboomers.com
Improve Internal Collaboration
With Cloud Storage Services- Always have a backup of your files- Minimizes email attachments- Access files from any device- Easily share large files with partners / clients- Easier file collaboration
[email protected]@techboomers.com
Free up to 2GB space then $9.99 per user per month for 1TB of data* Business accounts available
Free for eligible nonprofits through the Google for Nonprofits program (sign up at www.google.ca/nonprofits)
Improve Internal Collaboration
With Cloud Storage Services- Always have a backup of your files- Minimizes email attachments- Access files from any device- Easily Share large files with partners / clients- Easier file collaboration
[email protected]@techboomers.com
Free up to 2GB space then $9.99 per user per month for 1TB of data* Business accounts available
Free up to 15GB space then $1.99 monthly for 100GB or 1 TB for $9.99 per month
Improve Internal Collaboration
Task Management Software- Ensures all tasks are remembered and prioritized- Ensures team members know their priorities- Some features encourage collaboration- Most are free for small teams
[email protected]@techboomers.com
Improve Internal Collaboration
Slack.com Highly Recommended!- Replaces all text-based internal communication- Creates more conversation among teams in “Channels”- Useful to keep all team members up-to-date- Eliminates long internal email threads- Celebrate meaningful “wins” together- Brainstorm new ideas togethers- Very popular with tech companies and startups- Free for teams up to 15 people
[email protected]@techboomers.com
Improve Internal Collaboration
Customer Relationship Management (CRM) Software- Depending on amount of outreach you do and relationships- Optimizes maintenance of ongoing partnerships / donors as it helps you
keep track of all communication and activities in an organized way
[email protected]@techboomers.com
Free for up to 10 users Great for very small teamsVery inexpensive
Eligible charities can get up to 10 free SF licenses via SalesForce Foundation
Strengthen Your Online Security
How to Stay Protected Online1. Understand the threats and risks2. Set up antivirus software: Kaspersky, Webroot, McAfee,
BitDefender, and F-Secure are great options3. Use password managers: Sticky Password and Lastpass
a) Ensures you have strong passwordsb) Only have to remember and use one “master” password
4. Stay up-to-date about new Internet threats and risks
[email protected]@techboomers.com
How To Make Digital Literacy A Priority
1. Become a leader within your nonprofit and push for technology adoption
2. Decide which technologies and goals are most important3. Build a knowledgebase of resources
• Recommended software: Evernote or MS Word doc
4. Create a plan to achieve your goals5. Gain buy-in from the decision makers6. Execute your plan
[email protected]@techboomers.com
How To Build Your Knowledgebase1. Leverage all of the great free resources out there:
a) Techsoup Canadab) Techboomers.comc) GCFLearnFree.org
2. Do relentless research to find more online resources:a) Search for general things: “Facebook marketing” or “Twitter tips”b) Search for specific topics: “How to gain Twitter followers”c) Go through top 3+ pages of search results
3. Copy / paste most useful tips and links in Knowledgebase4. Continuously add, update, and restructure
[email protected]@techboomers.com
Other Great Digital Literacy Resources
1. Library classes for basic introductions to computers, the internet, and social media.
2. Nonprofits focusing on digital literacy (most are older adult-focused but very great for beginners of all ages)• ETAGOnline.com (Elder Technology Assistance Group) in Ontario
3. Digital meet-ups across Canada (TechSoup)4. Friends and Family: Try to find a tech-savvy friend to volunteer
and help you achieve your digital literacy goals
[email protected]@techboomers.com
Questions?Ideas?
Suggestions?Email: [email protected]
Slide deck: www.slideshare.net/SteveBlack327/techsoup-digital-literacy
