ANTICIPATED REGIONAL IPTRAFFIC GROWTH RATES

NORTH AMERICA

WESTERN EUROPE MIDDL E EAST & A FR IC A

C EN T R A L & EAST ER N EUR O PE

ASIA PAC IF ICLAT IN A MER IC A

USERS FIND IT DIFFICULT

TO DO THEIR JOBS

NEGATIVE

EXPERIENCE

AN EXTRA 500MS IN SEARCHDELIVERY DROPS TRAFFIC

20% FOR GOOGLE

EVERY ADDITIONAL 100 MSCOSTS 1% IN SALES

FOR AMAZON

HR-FinanceCRM-ERP-BI

Transactional Apps

Voice

Video

Email

Collaboration

DocumentManagement Archive/

DR Apps

POSITIVE EXPERIENCE;

SOME APPS MAY LAG

Analytics

POSITIVEEXPERIENCE

THE TABB GROUP CAN LOSE $4M EVERY 1 MS ITS PLATFORM LAGS

OPTIMAL APP LATENCY

END-USER QUALITY OF EXPERIENCE

LATENCY AFFECTSTHE BOTTOM LINE

Procurement

Web/HTTP

2,000 KM 500 KM 50 KM

50

0 M

S 10

0 M

S 5

0 M

S

-1% IN SALES

20 % DROP

1 M S = $ 4 M I L L I O N

0-5 MS 50 MS 100 MS

Equinix.com

Changes in where traffic originates and how much data is generated

will soon have profound effects on Internet latency and end-user

quality of experience. To remain competitive, organizations must host

applications to ensure optimal performance.

ASSESS YOUR CURRENTNEEDS WITH OUR APPLICATION

PERFORMANCE CHECKLIST >>

IT ALL BEGINS WITH THE DATA CENTERCustomer satisfaction and employee productivity depend on application performance. To support both, CIOs must deploy infrastructure that provides:

WHY LATENCY MATTERS As app performance decreases, so does productivity, brand image, market share, user and customer satisfaction, and revenue.

THE CENTER OF

PERFORMANCE

• A consistent “headquarters-like” experience for all end-users

• Scalability and global enablement

• Access to enterprise applications and data on any device—anytime, anywhere

• Access to a variety of networks

Mainframe

Virtual Desktop

Imaging Apps

Trading Desk

IN 2016

CONNECTED DEVICES = 3XTHE GLOBAL POPULATION

18X MOBILE DATATRAFFIC INCREASE

3X FASTER MOBILEDATA TRAFFIC

MOBILEDEVICES

FIXEDDEVICES

TODAY

2016

CONNECTEDDEVICES

GLOBALPOPULATION