Introduction Peter Gaskin BSc MBCS CEng MCMI

1. Who are Team Discovery?2. Planning it3. Building it4. Getting you out there safely5. Helping people find out6. Checking how it is going7. Helping you along the way8. Who we did for – case studies9. Who we are doing it for – case studies10. Summary

Agenda

Web Design, SEO and Social Media Marketing Agency that provides full management of your online business.  We specialise in:-Consulting - Design – Build – Management Support – Online Marketing – Optimisation – Review – Renovation

Who is Team Discovery ?

Long history – 15 years - started 1999 Wide range of partners and resources Focused on results/ROI Wide knowledge and expertise Large number of successful projects

Who is Team Discovery ?

Our business model is about Partnership Personal and bespoke service An extension of our client’s team Commitment to see our clients succeed Be there for each other!

Who is Team Discovery ?Partnership

Our business model is not about High volume / Cheapest price We do not try to compete on price

Who are Team Discovery ?Partnership

Extensive experience in planning projects - Project Methodologies where required

Can be simple or extensive Consultancy exercise

Planning it From Concept to Production

What is the project objective? Just get a presence Build new clients now/future Main source of business leads Focus on new markets Improve customer experience Feedback opportunity

Planning it From Concept to Production

Design look and feel Structure

Menus Content – for ranking signals!

Mobile – responsive vs. dedicated mobile Backend integration How going to market it once live?

Planning it From Concept to Production

Bespoke Dreamweaver/Contribute PHP/MySQL

Package Wordpress - THEMES Joomla – TEMPLATES Other?

Building it Which development tools to use?

Wordpress Vast choice of THEMES WooCommerce - extensive plugins Integrated payment systems Significantly reduced time to market Very SEO friendly

Building it Which development tools to use?

Domain name management Finding the right name – over 1000 TLDs Intellectual Property issues Is name available across all platforms.com / .eu / co.uk / .uk / .londonFacebookTwitterLinkedInGoogle+etc

Getting it out thereBuilding a brand

What hosting technology to use? Shared / dedicated servers Content Delivery Network (CDN) Cloud options Optimised Wordpress hosting

- remember you want “HTTPS Everywhere”!

Getting it out thereBuilding a brand

Which email services to use? Email templates Email scanning and security

MailDefender / Symantec Website security

Stopping hackers Email access – mobile/web/Desktop client

Getting it out thereBuilding a brand

Extensive tools to help spread the word Key is building wide range ranking signals

Ranking signals are like baking a cake! Google webmaster tools On page SEO

Site structure / Ranking signals Off page SEO

Link building / Blogging/ directories

Helping people find you Spreading the word – building Ranking Signals

Social media Facebook Twitter Linkedin Google + - top of the list of Google Ranking signals Pinterest YouTube - 2nd largest search engine

Helping people find you Building traffic – Building ranking signals

Identify and understand Visitor traffic Social media signals

Checking how it is going Reputation Management

Constantly checking Ranking Keyword positions Visitor traffic

Exit pages / Entry pages / time on site Social media traffic Social media connections

Checking how it is going Reputation Management

Extensive tools to monitor progress Google Analytics SEO Profiler MOZ Keyword tools

- Think of a keyword - How many options can you find- That is the core of keyword research

Checking how it is going Reputation Management

Optional manual analysis e.g. Organic search v CPC

Over 3 months 219 website contacts 21 from CPC (Budget £5500) 199 from Organic (Annual Budget £9500)

Checking how it is going Reputation Management

Advice and guidanceExtensive knowledgebase on client portalHow do I?

Support contracts with SLAs to sort out problems e.g.- My site has been hacked!- My email server is changing IP address- Upgrade sites to block hackers

Helping you along the way Support

Client Portal Ticketing system for 24x7x365 access Account management

Phone Email

Helping you along the way Support

Merril Lynch Air Products Regus Examination Officers Association Union of Finance Staff (UFS) The CDI Scottish & Newcastle

Who we did for?Case studies

Merril Lynch Vendor Management Database

Small departmental project in London Extended to global vendor management

Who we did for?Case studies

Air Products Front end database for SAP Started as UK project Upgraded to multilingual and 7 languages

Who we did for?Case studies

Regus 18 month project Redesign interface for global billing system Not development User acceptance testing

Who we did for?Case studies

Examination Officers Association Joomla based Content Management System 4500 registered members on system

Who we did for?Case studies

Union of Finance Staff (UFS) Government funded project to improve Union

Communication 4000 plus users/members Bespoke content management system

Who we did for?Case studies

The CDI – Cobalt Development Institute Bespoke content management systems Various levels of Membership Content available depending on level

Who we did for?Case studies

Scottish & Newcastle Started as Wheatsheaf Hotel in VW Extended 13 websites for hotels Linked to central admin system for marketing

messages

Who we did for?Case studies

We are passionate about ensuring you have awesome websites that are fit for purpose and receive the levels of traffic that they deserve.

Any questions?

Thank you