Stats For Mobile App Growth & Success In

2020

Contents ● Mobile Usage● Mobile Performance● Mobile Marketing ● Trends by Vertical● Predictions for 2020 and Beyond● Key Takeaways

Enterprise mobility is a hot button topic for businesses going into 2020. The truth of the matter is, having a mobile presence has become imperative to survival. As mobility continues to redefine how industries operate, traditional enterprises need to be conscious of the fact that they are no longer just in competition with each other, but with mobile-first companies that have captured the attention of an increasingly mobile society.

Mobile Usage

As the number of app downloads, mobile users, and mobile devices worldwide are projected to substantially increase well past 2020, it’s clear how integral mobility is to our society.

That’s a 45% increase from 178 billion downloads in 2017.

By 2021, there will be roughly 7 billion mobile users worldwide.

By 2022 annual mobile app downloads are projected to reach 258 billion.

By 2022 app store consumer spending is projected to increase by 92% to $157 billion worldwide.

In 2019, the average US adult spent 3 h 43 min a day on a mobile device.

79% of users abandon a product after only one

day of use.

Generation Z (ages 16-24) spends

20% more time and engages with their most-used apps 30% more often than the rest of the population.

Mobile apps account for 57% of all digital media usage.

Mobile Performance

When it comes to mobile, users have exceptionally high standards for functionality and performance. It’s mandatory to adapt digital content to translate

seamlessly across varying screen sizes and multiple devices.

Any mobile enterprise app needs to be thoroughly tested. Performance factors like load times, product crashes, and complicated registration fields all add up to poor user experience and can ruin your chances of market success.

App crashes cause 71% of uninstalls

44% of in-app defects are found by the user

67% of bugs are reported on iOS devices

47% of apps need more time for testing

29% of users will immediately abandon an app if they don’t find it valuable

58% of users are frustrated by interface inconsistencies

52% of users are frustrated by overall app performance

Mobile Marketing

Achieving momentum in the mobile app development market is difficult for even the most established enterprises. Drafting a thorough mobile marketing plan is the cornerstone for continuous growth and success for an already existing or new product. The marketing component of your overall development process is ongoing and requires constant maintenance.

●78% of location-based mobile searches result in an offline purchase.

● Only 54% of marketers say they currently use a mobile app platform to market to their prospects and customers.

● The cost to acquire a user has decreased by 29.9% year over year to $2.89.

● The cost to acquire a user who completes a registration form was $4.58 in 2018, which is a decrease of 44.2%.

● Leveraging a multi-channel engagement strategy proves to be a powerful retention method with retention rates being 62% higher than apps that only engage users with one channel.

● The most popular form of app store optimization (ASO) came in the form of description updates at 46%.

Predictions for 2020 and Beyond

● Global mobile app revenue is projected to generate $582 billion U.S. dollars through paid downloads and in-app advertising in 2020.

● Nearly 100 million smartphone users will be using voice assistants in 2020.

● The number of users viewing video content on a mobile device in the United States is projected to reach 179 million in 2020.

● By 2021 in-app advertising spend is predicted to triple and reach $201 billion U.S. dollars.

● By 2021 mobile users are predicted to spend roughly 47 minutes daily on social network apps.

● In 2020 global mobile gaming is expected to represent 57% of the market share and currently accounts for 51% of the global revenue in the gaming industry.

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