Startups, purple cows,

finding product market fit

(and some other stuff)

@malcolmbell

Part 1 – Who’s this dude? @malcolmbell

I’ve always been a hacker @malcolmbell

Zaggora – Business no.1 @malcolmbell

Disruptive times. @malcolmbell

- Founder Mailcloud & Zaggora

- Raised $2,8ml by seed round

- Fellow Seedcamp company

- EIR at Harvard Business School

- Guest hacker at Facebook

- Knowing your customer and giving

them what they want

Who’s this dude?

Mailcloud – Business no.2 @malcolmbell

EIR Harvard Business School @malcolmbell

(Part Time) Hacker at Facebook @malcolmbell

Part 2 – Some important stuff @malcolmbell

I’ve been through this. @malcolmbell

Women who like sports? @malcolmbell

Nope, women who want to lose weight @malcolmbell

This changes everything @malcolmbell

Your job. Always be asking ‘why’ @malcolmbell

It’s a marathon, not a sprint @malcolmbell

Be part of a bigger trend @malcolmbell

There’s a lot we don’t know @malcolmbell

You have to jump @malcolmbell

There is no spoon @malcolmbell

Instead, embrace Kaizen @malcolmbell

Ready to hussle? @malcolmbell

Part 3 – Product Market Fit @malcolmbell

Part 3 – Product Market Fit @malcolmbell

Product

Part 3 – Product Market Fit @malcolmbell

Product

Market

‘Being in a good market with a product

that can easily satisfy that market’ @malcolmbell

Steve Blank - The Architect @malcolmbell

‘You’re in search mode, looking

for a scalable, repeatable,

business model.

– Steve Blank

This is you @malcolmbell

You’re looking for growth? @malcolmbell

Gonna go viral? @malcolmbell

Nope. Look for this guy. @malcolmbell

Why is he hiring you? @malcolmbell

Confucius (probably) say @malcolmbell

Back to dude. He’s boss. @malcolmbell

Features @malcolmbell

Marketing channels @malcolmbell

Tone of voice @malcolmbell

Product imagery @malcolmbell

Brand imagery @malcolmbell

Language @malcolmbell

No wonder transferwise is winning @malcolmbell

Unknown Unknowns @malcolmbell

All you have is ideas. Test to have facts. @malcolmbell

Don’t be a firework @malcolmbell

Be a bonfire @malcolmbell

This is a bonfire @malcolmbell

This is a firework @malcolmbell

Part 4 – Why solve a problem? @malcolmbell

You’re the only one who cares @malcolmbell

Those people are looking for a solution @malcolmbell

Harvesting demand easier (& cheaper) @malcolmbell

Than creating demand from scratch @malcolmbell

Linkedin & Facebook harvest demand @malcolmbell

Dropbox had to create demand @malcolmbell

Finding PMF makes traction faster @malcolmbell

Everyone starts small @malcolmbell

People with problem will suffer BETA @malcolmbell

People with need will suffer BETA @malcolmbell

People with want will suffer BETA @malcolmbell

Part 5 – Who’s your customer? @malcolmbell

Who has problem? Earliest adopter? @malcolmbell

Ask people. Start with hypothesis. @malcolmbell

Get a lean canvas at leanstack.com @malcolmbell

Bear in mind, people are weird. @malcolmbell

Incentivise with Starbucks cards @malcolmbell

Offer free BETA version (free works) @malcolmbell

Look at your data @malcolmbell

Send personalised emails, 5-10% CVR

Hey John,Why don’t more people do this?

@malcolmbell

Fun Fact: Microsoft surveys @malcolmbell

Blog.modeanalytics.comWho’s using your features and why? @malcolmbell

Which are most popular features? @malcolmbell

Heard of Burbn? @malcolmbell

How about Instagram? @malcolmbell

Be statistically significant @malcolmbell

Part 6 – Focus segments (efficiency) @malcolmbell

Respect this curve @malcolmbell

Respect this curve

Chasm to cross

@malcolmbell

Respect this curve

You’re here

@malcolmbell

Take the beach head @malcolmbell

Facebook started at Harvard @malcolmbell

Ebay in San Francisco @malcolmbell

Groupon in Chicago @malcolmbell

Amazon with Books @malcolmbell

Minimum Viable Product @malcolmbell

Mooooooo………………. @malcolmbell

Part 7 - What happens at PMF? @malcolmbell

Organic traffic goes up @malcolmbell

Customers email to say thanks @malcolmbell

40% customers very dissapointed @malcolmbell

Squeeze the $40bn lemons @malcolmbell

Hailo’s problem – find a cab @malcolmbell

Uber’s problem – cabs suck @malcolmbell

Part 8 – Some useful tools @malcolmbell

Google forms quick and easy @malcolmbell

Make prototypes, not code @malcolmbell

Ask people on social @malcolmbell

See what your competition is saying @malcolmbell

Know your customer and interact @malcolmbell

Part 9 – It’s all about the follow up @malcolmbell

Books

1. Startup CEO – Matt Blomberg

2. Crossing the chasm – Geoff Moore

3. Positioning- Al Ries

4. Managing Startups, Tom Eisenmann

5. Hooked, Nir Eyal

6. Startup Owners Manual, Steve Blank

7. Purple Cow, Seth Godin

8. Lean Startup, Eric Ries

9. Traction, Gabriel Weinberg

10. Lean Analytics, Ben Yoskovitz

@malcolmbell

Blogs

1. Get Buffer App

2. Matermark daily blog

3. Andrew Chen Blog

4. Carlos Espinal - The Drawing Board

5. Kissmetrics Blog

6. Marc Andreesen Blog Archive

7. Paul Graham Blog Archive

8. Growthhackers.com

9. Ycombinater Hacker News

10. Twitter, follow the right people.

@malcolmbell

Youtube

1. Carlos Espinal

2. Steve Blank on customer development

3. Stanford How to start a startup series

4. Alex Schultz – Lecture 6 Growth

5. Ycombinator

6. Marc Andreesen

7. Simon Sinek Start with why

8. Al Ries

9. Seth Godin – Inbound

10. Seth Godin - TED

@malcolmbell

Download presentation from

@malcolmbell

Follow me on Twitter @malcolmbell

Let’s do this…